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What are some tips for a beginning entrepreneur to learn about branding

I am a grad student starting a health and environmentally conscious skin care line and need to figure out what my company will embody. What are some suggestions I can get to help guide me towards my ideal customer, what my brand stands for and how it's different than the rest. I really want it to have a personality of its own. #entrepreneurship #branding #skincare #start-ups #startups

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Matthew’s Answer

The first place to start is with yourself. Ask yourself and reflect on these questions:

  • Why do you want to start this company?
  • Is there anyone specifically you think would most benefit from having this product over what they have now?
  • What is it specifically that led you to want the product to be 'health and environmentally conscious'?
  • What do you want to bring to the market that you haven't found available before?
  • Why would anyone care to buy this product over what's easily available online or on store shelves?


Having a clear answer to these questions and the reflection and discipline it takes to answer them are the foundation of branding. It is very common to make founding vision/desire a pillar of new brands. Secondly it starts to get you to think about the consumer need state and specifically the "Jobs to be done" framework (look it up).


Another thing I will say about branding is you will find quickly that if you just want to find a name and look and feel, most names are taken. And you need legal help to do a copyright audit of names and territories. You want to submit your top 2-3 names for review (as it costs money per review). But you want to brainstorm hundreds of names.

Though it is important for names to be unique or be obvious what the product is / does, just know that once you land on a name you still have to invest in building equity in the name through sales, good customer experience, word of mouth and later brand and product exposure. So don't fret too much about the name but rather have it come as the result of the work of getting focused on what the brand should be, in consumers eyes -- starting with the questions above.


Also design student friends can help you put together the branding package once you have a sense of what the brand is.

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Aretha’s Answer

The first set of tips for a beginner entrepreneur to learn about about branding is: First be sure to do research about the industry and what successes and failures others have experienced when it comes to naming and branding their product. Brainstorm and find a name that best represents the product and the vision of the company. The brand will be established based on loyal customers so its important to get feedback from new customers and make changes to create the best experience and products for your customer which in return will create loyal customers and build your brand.
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Simeon’s Answer

Modern marketing almost always involves a degree of community management in addition to the traditional advertising avenues. Having content creators recommend your products in sponsored videos is one step, but developing your own online community can create long-term sustainability around your product. If you are able to produce your own creative content, it will draw people in and help develop a brand identity. As the community develops, you can also learn more about the preferences of the community as well as what they associate with your brand. If you have the ability to take a survey, it would be helpful to do some word association surveys about your brand as well as ask them to name what they imagine your competitors to be. That'll give you a sense for which products and brands your product is already associated with and if you need to take steps to change the brands image.
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James Constantine’s Answer

Dear Alina,

Guidelines for Novice Entrepreneurs on Mastering Branding

Branding is a pivotal element for any enterprise, and it's particularly vital for entrepreneurs embarking on a new journey. Here are some practical guidelines to assist you in mastering branding as a novice entrepreneur:

1. Know Your Target Market: The first step in building a robust brand identity is to comprehend your potential customers. Carry out market research to pinpoint their demographics, inclinations, and habits. This knowledge will enable you to customize your brand communication and offerings to strike a chord with your ideal clients.

2. Establish Your Brand Persona: Your brand persona is a reflection of your business's values, mission, and character. Ponder over what differentiates your skincare range from the competition - it could be the incorporation of natural ingredients, eco-friendly practices, or a distinctive skincare philosophy. Determine what your brand represents and how you desire it to be perceived by consumers.

3. Develop a Powerful Visual Persona: Visual components like logos, color themes, and packaging are integral to branding. Allocate resources to design a visually captivating and consistent brand persona that mirrors the values and character of your skincare range. Uniformity across all consumer touchpoints, from product packaging to social media profiles, aids in enhancing brand recognition.

4. Narrate Your Story: Customers are drawn to brands with intriguing narratives. Share the motivation behind your skincare range, whether it's a personal quest for healthier skincare or a pledge to sustainability. Genuine storytelling can help personify your brand and foster emotional bonds with customers.

5. Amplify Brand Awareness: After defining your brand persona, concentrate on amplifying awareness among your target market. Leverage social media platforms, collaborations with influencers, and content marketing tactics to augment visibility for your skincare range. Engage with prospective customers through significant interactions that highlight your brand's values.

6. Welcome Feedback and Be Flexible: As you introduce your skincare range and engage with customers, be receptive to feedback and prepared to adjust your branding strategy based on consumer reactions. Ongoing enhancement is the secret to building a thriving brand that appeals to its target market.

By adhering to these guidelines and remaining faithful to your skincare range's core values, you can develop a unique brand that distinguishes itself in the competitive market.

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INSIGHTS ON VITAMIN E
I've been fascinated by the organic chemistry involved in vitamin E's role in cosmetology. While humans can synthetically produce vitamin E in labs with just two isomers, nature creates eight compounds. These include 4 tocopherols and 4 tocotrienols, totaling 8 tocol compounds. These must serve some purpose. All vitamins, minerals, and auxiliary natural compounds are intriguing to someone trained in orthomolecular nutrition. This approach involves using the correct molecules provided by nature to achieve desired results. The concept was introduced by Professor Linus Pauling and does not involve the use of synthetic chemicals produced in labs.
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Top 3 Credible References Utilized:

Harvard Business Review: Offers valuable perspectives on branding strategies for entrepreneurs and small-scale businesses.
Forbes: Provides articles on entrepreneurship, branding trends, and success narratives in the startup sector.
Entrepreneur: Contains resources on constructing robust brands, marketing strategies for startups, and expert guidance for budding entrepreneurs.

God Bless You,
JC.
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