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How can we leverage emerging technologies to create a competitive advantage in a saturated market?

How can we leverage emerging technologies to create a competitive advantage in a saturated market?

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Murat’s Answer

In a busy market, using new tech wisely can really help us shine. Tools like AI and machine learning help us know our customers better, tailor our services, and work smarter. With 5G, edge computing, and IoT, we can create exciting, real-time experiences in fields like gaming, healthcare, and transportation.

Blockchain builds trust, especially in tricky partnerships, and low-code tools let us create and launch new ideas quickly. Plus, choosing energy-efficient tech is great for the planet and important to customers.

Ultimately, it’s not just about having the newest tools. It’s about using them cleverly and creatively to solve real problems and deliver value faster than others. That’s how we stay ahead.
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Marty’s Answer

Differentiate, differentiate and differentiate.

In new markets, all products start to look alike as people research options. Some invent a problem to apply their particular use of technology.

I'm an advocate of smart marketing to bring interest. Have a look at Apple's "Think Different" spot that Steve Jobs commissioned to his ad agency. It's a great case of the use of creative to support what was becoming a commodity.

Good luck - think different!
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Sneha’s Answer

Hey Jordan! In a saturated market, emerging technologies give you the chance to stand out by doing what others haven’t thought of yet or haven’t done well. Tools like AI, machine learning, blockchain, and data analytics can help personalize customer experiences, streamline operations, and predict trends more accurately. It’s not just about using new tech, but using it creatively and with purpose to solve real customer pain points better than your competitors. Start small by testing these technologies in one area of your business and scale what works. Good luck!
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