3 answers
Jordan
Student
Canton, Michigan
2
Questions
Asked
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How can we leverage emerging technologies to create a competitive advantage in a saturated market? #Spring25
How can we leverage emerging technologies to create a competitive advantage in a saturated market? #Spring25
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3 answers
Dan Dellape
DMTS
2
Answers
West Chester, Pennsylvania
Updated
Dan’s Answer
Hey Jordan,
This is a great question and will always be a relevant question. Therefore I can only answer it how it best served me throughout my career. In order to gain a competitive advantage in any business no matter what the business is is to learn and understand the business inside & out. While learning and gaining experience in the trenches of the business, you will begin to see opportunities on how to leverage specific technologies to make enhancements.
My advice is to learn your field from every angle (bottoms up, top down, inside out, etc...) and your creativity will identify the opportunities.
Best of Luck!
This is a great question and will always be a relevant question. Therefore I can only answer it how it best served me throughout my career. In order to gain a competitive advantage in any business no matter what the business is is to learn and understand the business inside & out. While learning and gaining experience in the trenches of the business, you will begin to see opportunities on how to leverage specific technologies to make enhancements.
My advice is to learn your field from every angle (bottoms up, top down, inside out, etc...) and your creativity will identify the opportunities.
Best of Luck!
Tony SanGiovanni, PMP
Sr. Change Manager
4
Answers
Warwick, Rhode Island
Updated
Tony’s Answer
Hey Jordan!
Great question—it's awesome that you're thinking strategically about how emerging technologies can be used to stand out in a crowded market.
To create a real competitive advantage, the key is not just adopting new tech, but leveraging it creatively and intentionally. Here are a few ways companies can do that:
Personalization at Scale – Tools like AI and machine learning can analyze customer data to deliver highly personalized experiences. Think custom recommendations, tailored messaging, or even smart chatbots that feel like real conversations—these can make a brand unforgettable.
Automation & Efficiency – Emerging tech like robotic process automation (RPA) or cloud-based platforms can streamline internal operations. That means faster service, fewer errors, and more time for employees to focus on innovation or customer engagement.
Immersive Customer Experiences – Virtual reality (VR), augmented reality (AR), or even mixed reality can create interactive product demos or virtual showrooms that help customers “experience” products before they buy. That’s a big deal in markets full of similar options.
Sustainability & Smart Tech – Consumers care more than ever about ethical practices. Leveraging tech for sustainability (like smart supply chains or energy-efficient systems) can not only reduce costs but also appeal to values-driven customers.
Data-Driven Decision Making – Real-time analytics can give businesses insight into what’s working and what’s not, allowing them to pivot quickly and stay ahead of trends.
The cool part? Even in saturated markets, being an early and smart adopter of these technologies can help businesses punch above their weight and build real brand loyalty.
You're definitely thinking along the right lines—keep exploring how innovation can give you the edge! 🚀
Take a Short Online Course: Platforms like Coursera, edX, and LinkedIn Learning offer beginner-friendly courses on emerging technologies, digital transformation, and innovation strategy. Look for topics like “AI for Business,” “Digital Strategy,” or “Blockchain Fundamentals.”
Follow Industry Trends: Subscribe to newsletters or blogs from TechCrunch, Harvard Business Review, or McKinsey Digital to stay current on how real companies are applying new tech to gain an edge. Try setting a Google Alert for keywords like “emerging technology in business” or “competitive advantage through innovation.”
Connect with Experts: Follow business and tech leaders on LinkedIn or Twitter. Comment on their posts, ask questions, or join discussions to learn from their insights.
Great question—it's awesome that you're thinking strategically about how emerging technologies can be used to stand out in a crowded market.
To create a real competitive advantage, the key is not just adopting new tech, but leveraging it creatively and intentionally. Here are a few ways companies can do that:
Personalization at Scale – Tools like AI and machine learning can analyze customer data to deliver highly personalized experiences. Think custom recommendations, tailored messaging, or even smart chatbots that feel like real conversations—these can make a brand unforgettable.
Automation & Efficiency – Emerging tech like robotic process automation (RPA) or cloud-based platforms can streamline internal operations. That means faster service, fewer errors, and more time for employees to focus on innovation or customer engagement.
Immersive Customer Experiences – Virtual reality (VR), augmented reality (AR), or even mixed reality can create interactive product demos or virtual showrooms that help customers “experience” products before they buy. That’s a big deal in markets full of similar options.
Sustainability & Smart Tech – Consumers care more than ever about ethical practices. Leveraging tech for sustainability (like smart supply chains or energy-efficient systems) can not only reduce costs but also appeal to values-driven customers.
Data-Driven Decision Making – Real-time analytics can give businesses insight into what’s working and what’s not, allowing them to pivot quickly and stay ahead of trends.
The cool part? Even in saturated markets, being an early and smart adopter of these technologies can help businesses punch above their weight and build real brand loyalty.
You're definitely thinking along the right lines—keep exploring how innovation can give you the edge! 🚀
Tony recommends the following next steps:
Verne Snow
Pricing Director
3
Answers
Piedmont, Piedmont, Italy
Updated
Verne’s Answer
Great question. In a saturated market, standing out can feel like trying to shout over a crowd—so leveraging emerging technologies smartly can be your megaphone. Here's how you can do that strategically:
1. Hyper-Personalization with AI & ML
Use machine learning to analyze customer behavior and preferences. Deliver tailor-made experiences—product recommendations, dynamic pricing, personalized marketing—that make customers feel seen.
Example: Netflix and Spotify's success lies in their recommendation algorithms. Even in crowded spaces, they've created loyalty through personalization.
2. Generative AI for Content & Product Development
Leverage generative AI (like GPT, DALL·E, etc.) for content creation, prototyping, design, or even co-developing new offerings. This cuts time-to-market and adds a creative edge.
Example: Coca-Cola used AI to co-create an ad campaign and even flavor ideas, turning heads in a traditional industry.
3. IoT for Smart Feedback Loops
Use IoT devices to gather real-time usage data and integrate that into product/service improvements. Especially valuable in sectors like healthcare, fitness, logistics, or consumer electronics.
Example: Peloton uses real-time data to refine its content and keep engagement high.
4. Blockchain for Transparency & Trust
If your market is heavy on trust (finance, food, supply chain), blockchain can offer a big differentiator—transparent records, smart contracts, or provenance tracking.
Example: Everledger tracks diamonds to verify authenticity and ethical sourcing—something that appeals in a luxury market.
5. AR/VR for Immersive Experience
Create immersive customer journeys through augmented or virtual reality—especially useful in retail, real estate, education, or tourism.
Example: IKEA Place lets users see furniture in their actual rooms through AR, removing buying hesitation.
6. Automation to Slash Costs & Scale Fast
Robotic process automation (RPA) and intelligent workflows reduce overhead and human error, enabling you to offer more for less or scale without sacrificing quality.
Example: Startups in customer service are using AI chatbots to deliver 24/7 support at a fraction of traditional costs.
7. Data-Driven Agility
Use real-time analytics dashboards (powered by cloud + AI) to pivot quickly based on market response. Agility is a superpower in saturated markets.
1. Hyper-Personalization with AI & ML
Use machine learning to analyze customer behavior and preferences. Deliver tailor-made experiences—product recommendations, dynamic pricing, personalized marketing—that make customers feel seen.
Example: Netflix and Spotify's success lies in their recommendation algorithms. Even in crowded spaces, they've created loyalty through personalization.
2. Generative AI for Content & Product Development
Leverage generative AI (like GPT, DALL·E, etc.) for content creation, prototyping, design, or even co-developing new offerings. This cuts time-to-market and adds a creative edge.
Example: Coca-Cola used AI to co-create an ad campaign and even flavor ideas, turning heads in a traditional industry.
3. IoT for Smart Feedback Loops
Use IoT devices to gather real-time usage data and integrate that into product/service improvements. Especially valuable in sectors like healthcare, fitness, logistics, or consumer electronics.
Example: Peloton uses real-time data to refine its content and keep engagement high.
4. Blockchain for Transparency & Trust
If your market is heavy on trust (finance, food, supply chain), blockchain can offer a big differentiator—transparent records, smart contracts, or provenance tracking.
Example: Everledger tracks diamonds to verify authenticity and ethical sourcing—something that appeals in a luxury market.
5. AR/VR for Immersive Experience
Create immersive customer journeys through augmented or virtual reality—especially useful in retail, real estate, education, or tourism.
Example: IKEA Place lets users see furniture in their actual rooms through AR, removing buying hesitation.
6. Automation to Slash Costs & Scale Fast
Robotic process automation (RPA) and intelligent workflows reduce overhead and human error, enabling you to offer more for less or scale without sacrificing quality.
Example: Startups in customer service are using AI chatbots to deliver 24/7 support at a fraction of traditional costs.
7. Data-Driven Agility
Use real-time analytics dashboards (powered by cloud + AI) to pivot quickly based on market response. Agility is a superpower in saturated markets.