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In what ways can a career in business be intentionally designed to drive measurable social impact, and how have you seen professionals successfully navigate the balance between profitability and purpose?
As a college freshman pursuing a double major in Business and Liberal Arts, I'm eager to align my future career with a sense of purpose. However, I often feel like many corporate positions prioritize profit over social impact. Could you provide guidance on how to navigate this landscape and identify career paths that harmonize business acumen with meaningful societal contributions?
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Danielle’s Answer
That’s a great question and one that more and more people are asking as they think about their careers. A career in business can definitely be intentionally designed to create measurable social impact, and the good news is, many companies are already doing this successfully.
Be intentional in looking at companies that are committed to positive social impact. These 'B Corps' are businesses that are certified not only for making money but for meeting high standards in social and environmental performance. Companies like Tom's Shoes, Patagonia, Ben & Jerry’s, and Allbirds are all examples of businesses that integrate purpose into their missions. They work toward sustainability, fair labor practices, community engagement, and more - all while being profitable.
Professionals in these companies often navigate the balance between profitability and purpose by being clear on their core values, measuring success with both financial and social metrics, and constantly asking, “Who are we serving, and how can we do it better?”
In short, a business career doesn’t have to mean choosing between doing well and doing good - you can absolutely do both. With the right mindset, tools, and company culture, you can build a career that supports your personal goals and helps make the world a better place.
Be intentional in looking at companies that are committed to positive social impact. These 'B Corps' are businesses that are certified not only for making money but for meeting high standards in social and environmental performance. Companies like Tom's Shoes, Patagonia, Ben & Jerry’s, and Allbirds are all examples of businesses that integrate purpose into their missions. They work toward sustainability, fair labor practices, community engagement, and more - all while being profitable.
Professionals in these companies often navigate the balance between profitability and purpose by being clear on their core values, measuring success with both financial and social metrics, and constantly asking, “Who are we serving, and how can we do it better?”
In short, a business career doesn’t have to mean choosing between doing well and doing good - you can absolutely do both. With the right mindset, tools, and company culture, you can build a career that supports your personal goals and helps make the world a better place.
Danielle, this was incredibly thorough! I’ve heard of B Corps, and the way they combine business and social impact is great. I’m hoping to continue learning more about these companies as I continue pursuing college. Thank you so much!
Anu
Updated
Davielle’s Answer
"My team gathered together to answer your question. Here's our insight:
Become a business process optimization expert - this eliminates wastes which can help the world.
Shareholders rely on workers to make them money. So a company is not all greed, it is there to make money and provide a product or service.
Many organizations have green initiatives. For example the pharmaceutical industry has a commitment to help communities through things like lower cost prescriptions.
Be ethical in your job and do good.
Find where you can make differences in the world, even in your company.
In order for shareholders to come first, by focusing on making money, by providing a quality service or product for the customer.
All tied and interdependent - service the customer, environment, shareholders.
Many times caring for the environment can make more money.
It is not a black and white topic.
Be selective with the company you work for. Many companies are now focused on ESG.
You can always start your own business with your own social charter.
There can be reputational harm to a company that doesn't focus on being a corporate citizen as well.
Work for a company that makes the world better. Pick your employer carefully.
Lots of non-profits out there to work for.
Volunteer to offset the corporate purpose of your job."
Become a business process optimization expert - this eliminates wastes which can help the world.
Shareholders rely on workers to make them money. So a company is not all greed, it is there to make money and provide a product or service.
Many organizations have green initiatives. For example the pharmaceutical industry has a commitment to help communities through things like lower cost prescriptions.
Be ethical in your job and do good.
Find where you can make differences in the world, even in your company.
In order for shareholders to come first, by focusing on making money, by providing a quality service or product for the customer.
All tied and interdependent - service the customer, environment, shareholders.
Many times caring for the environment can make more money.
It is not a black and white topic.
Be selective with the company you work for. Many companies are now focused on ESG.
You can always start your own business with your own social charter.
There can be reputational harm to a company that doesn't focus on being a corporate citizen as well.
Work for a company that makes the world better. Pick your employer carefully.
Lots of non-profits out there to work for.
Volunteer to offset the corporate purpose of your job."
Updated
Salsabil’s Answer
Hello Anu,
As someone who studied business and now actively works in social impact with HP, I truly believe you can find balance. Take your time to find a business that matches your principles and values. The right fit will come to you.
As someone who studied business and now actively works in social impact with HP, I truly believe you can find balance. Take your time to find a business that matches your principles and values. The right fit will come to you.
That makes me feel relieved: thank you!
Anu