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Which area of an advertising major interests you the most

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Mary’s Answer

hi, any kind of targeted advertising is the most interesting to me. It it typically associated with digital advertising, but what excites me is the ability to deliver targeted ads on premium video content, including regular TV and cable, Connected TVs, TV Everywhere Apps and VOD (video on demand)

Mary recommends the following next steps:

check out some industry sites such as the VAB and iAB
Protecting consumer's privacy is a key component, so being familiar with the latest privacy laws is important. The Cable Act and CCPA are two good ones to check out
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Saulo’s Answer

Online Advertising.

Saulo recommends the following next steps:

Looking the trend and market now, I would say online advertising/web advertising media. The online advertising with social media is an area that has been growing in the past years. It has already past advertising on paper, print, and newspaper, including Magazines. Companies today spend more money advertising online because the flexibility to manage the campaign and get results measured quicker.
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