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Which industires are growing/emerging that align with marketing and digital media?

I am a sophmore at University of Wisconsin Madison majoring in Consumer Behavior and Marketplace Studies and Communication Arts.


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Tania’s Answer

Hi MiKayla,

I've seen firsthand how fast the marketing world is evolving, especially with AI becoming a big part of it. Marketing and digital media are really picking up speed, so it's great that you're curious about this!

At Dell Technologies, we're using AI tools like Jasper and Copilot to create a lot of content and make our work processes better. If you're thinking about a career in marketing, it's a good idea to build skills in AI Marketing with tools like Jasper, ChatGPT, and Adobe Firefly. Also, consider taking courses in Data Analytics. Understanding how to work with data is important and useful in any business.

The key advice I can offer is to explore how AI is changing marketing and develop skills that make you an expert, whether that's in data analytics or content creation for marketing.
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Louise’s Answer

Personalization is growing. Instead of generic messaging for a mass audience, there's a shift to meaningful messaging for targeted audiences based on the vast amounts of data now available.

AI is definitely growing, too, but I'd make sure you're using it as a tool and not a replacement for creative and critical thinking.
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