6 answers
Macey
Student
Grafton, Ohio
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What are popular jobs in Marketing?
#marketing #job-search
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6 answers
Kiersten Schroeder
Content Marketing
3
Answers
Tacoma, Washington
Updated
Kiersten’s Answer
Popular fields tend to be Sales, Advertising, and Retail. This does NOT mean you have to limit yourself to these 3 areas, because when I went to college I knew I didn't want to do any of those three, and there is a whole wide world of Marketing jobs that I didn't even know about until I got into the workforce.
In my company, here are the more common Marketing positions:
-Field Marketing: working in the field to gain new customers (sending out emails, creating marketing material, planning events in a particular area to talk face to face with companies, etc.)
-Events Marketing: planning larger-scale prospect and customer events, or online events.
-Content Marketing (my job): create marketing material to share with prospects and customers to teach them about your product
-Data tracking: use data to track how well your marketing materials and events are selling new customers; come up with new ways to accurately track data
-Social Media: create advertising for social media sites for your company; sometimes you can also help run their social media accounts, or write/post articles on social media accounts
This is such a small sample size of the different options for Marketing, but definitely more common once you actually start working for a company. My best advice is to never stop looking for what interests you most! Marketing is so broad but can get very specific to different things you might be interested in. It took me 5 years of other positions within the same company to finally move to a Marketing position, and I love it and have learned a lot!
I would look at what your interests are. Do you like social media? Packaging/design? Writing? Data tracking?
In my company, here are the more common Marketing positions:
-Field Marketing: working in the field to gain new customers (sending out emails, creating marketing material, planning events in a particular area to talk face to face with companies, etc.)
-Events Marketing: planning larger-scale prospect and customer events, or online events.
-Content Marketing (my job): create marketing material to share with prospects and customers to teach them about your product
-Data tracking: use data to track how well your marketing materials and events are selling new customers; come up with new ways to accurately track data
-Social Media: create advertising for social media sites for your company; sometimes you can also help run their social media accounts, or write/post articles on social media accounts
This is such a small sample size of the different options for Marketing, but definitely more common once you actually start working for a company. My best advice is to never stop looking for what interests you most! Marketing is so broad but can get very specific to different things you might be interested in. It took me 5 years of other positions within the same company to finally move to a Marketing position, and I love it and have learned a lot!
Kiersten recommends the following next steps:
Sarah Witzig
Customer Success Manager, Financial Services Industry
5
Answers
Indianapolis, Indiana
Updated
Sarah’s Answer
There are many routes you can take within the Marketing world! This is not a complete list, but here are some thoughts:
Marketing Strategy and Product Marketing - Working with other leaders in an organization to define what your organization is for your customers, the "why" behind how you operate. Based on this you can define the go-to-market strategy and the areas within Marketing that you will engage in order to be successful. Titles might include Brand Manager, Product Manager, VP of Marketing, Marketing Strategy.
Customer Experience - This could fall in other disciplines as well, but having a customer focus is very important for marketers. Using data and research to determine how your customer is behaving and what actions your company should take based on that information.
Marketing Automation - Technology is part of every discipline and it is no different for Marketing. A company will identify and understand their business needs and then have Marketing Automation teams and systems that are designed to help meet those needs. Job titles might include Marketing Automation Specialist, Marketing Automation Developer
Campaign Marketing - This includes the design and execution of "campaigns" or marketing programs that can be sent via many different channels (television, email, direct mail, website, social media, etc.)
Event Marketing - Planning for and running events like booths at tradeshows or customer events where your company can provide thought leadership and brand awareness to current and potential customers.
Content Marketing - This work is all about strategically developing stories and content that are relevant to your customer/buyer. Content creators and marketers build brand awareness by telling stories that solve problems, make lives easier, and make people feel smarter. Titles might include copywriter, designer, content marketer, communications, etc.
Social Media marketing - As you can imagine this is a fast-paced part of marketing that changes frequently with the introduction of new platforms and ways that consumers are engaging.
Paid search marketing - The search discipline has grown to be very important, as brands need to be at the forefront when consumers are using search engines to find products and services that meet their needs. There are some in-depth search algorithms that must be understood in order to develop the right ads and information to link to each keyword that could be searched for your brand.
Marketing data and analytics - There is an enormous amount of data that can be collected from consumer activity and engagement with a brand's marketing channels. There are data scientists and analysts who work to ensure this data is clean and usable, as well as actionable.
The American Marketing Association has a lot of information on their website, and this article has some helpful info: https://www.ama.org/marketing-news/marketing-job-titles/
Marketing Strategy and Product Marketing - Working with other leaders in an organization to define what your organization is for your customers, the "why" behind how you operate. Based on this you can define the go-to-market strategy and the areas within Marketing that you will engage in order to be successful. Titles might include Brand Manager, Product Manager, VP of Marketing, Marketing Strategy.
Customer Experience - This could fall in other disciplines as well, but having a customer focus is very important for marketers. Using data and research to determine how your customer is behaving and what actions your company should take based on that information.
Marketing Automation - Technology is part of every discipline and it is no different for Marketing. A company will identify and understand their business needs and then have Marketing Automation teams and systems that are designed to help meet those needs. Job titles might include Marketing Automation Specialist, Marketing Automation Developer
Campaign Marketing - This includes the design and execution of "campaigns" or marketing programs that can be sent via many different channels (television, email, direct mail, website, social media, etc.)
Event Marketing - Planning for and running events like booths at tradeshows or customer events where your company can provide thought leadership and brand awareness to current and potential customers.
Content Marketing - This work is all about strategically developing stories and content that are relevant to your customer/buyer. Content creators and marketers build brand awareness by telling stories that solve problems, make lives easier, and make people feel smarter. Titles might include copywriter, designer, content marketer, communications, etc.
Social Media marketing - As you can imagine this is a fast-paced part of marketing that changes frequently with the introduction of new platforms and ways that consumers are engaging.
Paid search marketing - The search discipline has grown to be very important, as brands need to be at the forefront when consumers are using search engines to find products and services that meet their needs. There are some in-depth search algorithms that must be understood in order to develop the right ads and information to link to each keyword that could be searched for your brand.
Marketing data and analytics - There is an enormous amount of data that can be collected from consumer activity and engagement with a brand's marketing channels. There are data scientists and analysts who work to ensure this data is clean and usable, as well as actionable.
The American Marketing Association has a lot of information on their website, and this article has some helpful info: https://www.ama.org/marketing-news/marketing-job-titles/
Andrew Dill
Director, Growth Marketing
6
Answers
Nashville, Tennessee
Updated
Andrew’s Answer
Great question. You can look at this answer in multiple ways - i.e. what jobs pay well, how many individuals hold these jobs, etc. I try to look at Glassdoor or Indeed to understand how competitive or popular some roles in marketing can be:
15 Marketing Jobs That Pay Well: https://www.indeed.com/career-advice/finding-a-job/marketing-jobs-that-pay-well
Which Marketing Career Is Right for You? 9 Common Jobs From Social Media to SEO: https://www.themuse.com/advice/marketing-jobs-careers-types
Top Companies Hiring for Marketing Jobs: https://www.glassdoor.com/Explore/top-marketing-companies_ID.4,13_IDEPT1013.htm
Hope this helps!
Drew
15 Marketing Jobs That Pay Well: https://www.indeed.com/career-advice/finding-a-job/marketing-jobs-that-pay-well
Which Marketing Career Is Right for You? 9 Common Jobs From Social Media to SEO: https://www.themuse.com/advice/marketing-jobs-careers-types
Top Companies Hiring for Marketing Jobs: https://www.glassdoor.com/Explore/top-marketing-companies_ID.4,13_IDEPT1013.htm
Hope this helps!
Drew
Santosh Kumar Molleti
2
Answers
Hyderabad, Telangana, India
Updated
Santosh Kumar’s Answer
Here are some popular traditional marketing careers in Digital marketing
Marketing Analyst
Product Manager
Online Marketing
Advertising Managers
Advertising Coordinator
Account Planners
Sales Director
Account Executives
Media Coordinator
Media Buyers
Media Director
Marketing Analyst
Product Manager
Online Marketing
Advertising Managers
Advertising Coordinator
Account Planners
Sales Director
Account Executives
Media Coordinator
Media Buyers
Media Director
Michael Campbell-Trimbur
Operations Manager
4
Answers
Pittsburgh, Pennsylvania
Updated
Michael’s Answer
Every industry includes marketing. Think of anything that you might buy: clothing, food, shoes, etc. Even service industries need and have marketing. There are marketers for law firms, symphony orchestras, sports teams, and even the government.
And there are many different types of marketing and different types of jobs. You could be someone who does marketing research. You could arrange and manage events. You could work on social media or you could be a writer. Every time you see a commercial on TV, remember that many people in marketing made that happen.
And there are many different types of marketing and different types of jobs. You could be someone who does marketing research. You could arrange and manage events. You could work on social media or you could be a writer. Every time you see a commercial on TV, remember that many people in marketing made that happen.
Michael Schwartz
Product Marketing
8
Answers
New York, New York
Updated
Michael’s Answer
I've had a few different roles in marketing spanning from Brand Marketing to Product Marketing. Brand included working on campaign development, new products, in-store and out of store activation as well as running the business from a budget perspective. This was with for physical goods, for example, a new Axe deodorant. Product Marketing right now is more about bringing new ad products to market by development sales enablement tactics to drive their interest in pitching the product to make it easier for them to sell against it.
Depending on where your passion and strengths are can help inform the discipline you want to explore.
Depending on where your passion and strengths are can help inform the discipline you want to explore.