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What is it like working in digital media? #Fall25

Is it a consistent job that is always the same, is it something that changes drastically? Where do you find jobs with your degree? Is it stable or something that depends on the market?

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Thank you comment icon Hello Joshua! Your inquiries have gone through my weekly email. You are a perfect mentor for me, but my advice will be shallow -as the song of Lady Gaga with Bradly Cooper :-) because my expertise is not in digital media but in Finance. Don’t worry if you don’t have everything figured out yet. Most professionals started with uncertainty too. Focus on building skills, staying curious, and taking small steps — over time, those steps add up to big progress. Keep reading my peer's advice. Blessing! Isida Mici
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Karen’s Answer

I’ve been working in Digital Media for about seven years, and one thing I can tell you is that it’s always changing. Digital media includes things like social media, email campaigns, online advertising, and generating leads through digital channels. The way people consume content is constantly evolving, so if you work in this field, you need to keep learning and adapting.

For example, during the 2025 holiday season, people started using AI tools to help choose gifts. They enter details about the person they’re buying for, and the AI suggests gift ideas and even links to where they can buy them. This is a great example of how new technology becomes part of digital media.

If you’re interested in finding a job in Digital Media, a good place to start is online job boards like LinkedIn. Search for job titles such as “Digital Media” or “Digital Marketing.” Read the job descriptions to understand what skills and qualifications employers are looking for. This will give you an idea of what you might need to learn or practice.

Best of Luck!
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Kara’s Answer

Hi! I've been in sales management and training in digital advertising for 15 years. I completely agree with Karen that the industry is always changing, and that's what makes it so exciting. I work with teams on both sides—the buyers at ad agencies and the sellers of digital media and ad tech. Entry-level roles often involve data analysis, using tools like Excel and Sheets. There's a lot to learn, but the industry is dedicated to training. If you're interested in the advertising side of digital media, take a look at AAF Houston. They offer events and education to help you get started. Good luck!
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