2 answers

What is the future of Digital Marketing

Asked Ludhiana, Punjab, India

Hi, I want to know career option and future of Digital Marketing #marketing #career

2 answers

Ken’s Answer

Updated Cleveland, Ohio

There are two step which will allow you to see what your future might be in digital marketing:

  • get to know yourself better to see if this is a career area in which your personality traits relate to the personality traits of people who are successful in this area
  • get to know and visit and talk to people who are successful in this area to see what they do, how they got there, and what advice and suggestions that they might have for you

Getting to know yourself and how your personality traits relate to people involved in various career opportunities is very important in your decision making process. During my many years in Human Resources and College Recruiting, I ran across too many students who had skipped this very important step and ended up in a job situation which for which they were not well suited. Selecting a career area is like buying a pair of shoes. First you have to be properly fitted for the correct size, and then you need to try on and walk in the various shoe options to determine which is fits the best and is most comfortable for you to wear. Following are some important steps which I developed during my career which have been helpful to many .

This professional recommends the following next steps:

  • The first step is to take an interest and aptitude test and have it interpreted by your school counselor to see if you share the personality traits necessary to enter the field. You might want to do this again upon entry into college, as the interpretation might differ slightly due to the course offering of the school. However, do not wait until entering college, as the information from the test will help to determine the courses that you take in high school. Too many students, due to poor planning, end up paying for courses in college which they could have taken for free in high school.
  • Next, when you have the results of the testing, talk to the person at your high school and college who tracks and works with graduates to arrange to talk to, visit, and possibly shadow people doing what you think that you might want to do, so that you can get know what they are doing and how they got there. Here are some tips: ## http://www.wikihow.com/Network ## ## https://www.themuse.com/advice/nonawkward-ways-to-start-and-end-networking-conversations ## ## https://www.themuse.com/advice/4-questions-to-ask-your-network-besides-can-you-get-me-a-job?ref=carousel-slide-1 ##
  • Locate and attend meetings of professional associations to which people who are doing what you think that you want to do belong, so that you can get their advice. These associations may offer or know of intern, coop, shadowing, and scholarship opportunities. These associations are the means whereby the professionals keep abreast of their career area following college and advance in their career. You can locate them by asking your school academic advisor, favorite teachers, and the reference librarian at your local library. Here are some tips: ## https://www.careeronestop.org/BusinessCenter/Toolkit/find-professional-associations.aspx?&frd=true ## ## https://www.themuse.com/advice/9-tips-for-navigating-your-first-networking-event ##
  • • It is very important to express your appreciation to those who help you along the way to be able to continue to receive helpful information and to create important networking contacts along the way. Here are some good tips: ## https://www.themuse.com/advice/the-informational-interview-thank-you-note-smart-people-know-to-send?ref=recently-published-2 ## ## https://www.themuse.com/advice/3-tips-for-writing-a-thank-you-note-thatll-make-you-look-like-the-best-candidate-alive?bsft_eid=7e230cba-a92f-4ec7-8ca3-2f50c8fc9c3c&bsft_pid=d08b95c2-bc8f-4eae-8618-d0826841a284&utm_medium=email&utm_campaign=daily_20171020&utm_source=blueshift&utm_content=daily_20171020&bsft_clkid=edfe52ae-9e40-4d90-8e6a-e0bb76116570&bsft_uid=54658fa1-0090-41fd-b88c-20a86c513a6c&bsft_mid=214115cb-cca2-4aec-aa86-92a31d371185&bsft_pp=2 ##
  • If you decide to go to college for this or any other career area, here are some good tips on reducing college costs: ## http://www.educationplanner.org/students/paying-for-school/ways-to-pay/reduce-college-costs.shtml ##

Kim’s Answer

Updated Nipomo, California

Great question. Digital marketing will most likely continue to evolve as technology continues to be an integral part of human interactivity. In regards to the career options, I agree with Ken. Having an understanding of your strengths is another way to look at potential career options. My favorite assessment is StrengthsFinder. The resulting report will provide insights into your true strengths and potential educational and career options that align with those strengths. You may want to consider utilizing this assessment to augment the assessments that Ken has suggested. Best of luck in your exploration.

This professional recommends the following next steps:

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