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What are the best Marketing certification programs?

I'm in my mid 30s, looking to transition into marketing. I have no experience right now and I think enrolling in a certification program will help me get into this field. Any advice would be helpful. #marketing #certification

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Patty’s Answer

Hey Karen,


This depends on the type of marketing you want to get into.


I am currently in paid search online marketing.


1 - If you want to learn more about it, you can always review materials for the AdWords & Google Analytics certification. Since this industry is ever changing, it would help to review blogs such as WordStream, Search Engine Land & Moz. All this material is free as well & include easy video explanations.


Here are the links for how to complete these certifications:
https://support.google.com/partners/topic/3203989?hl=en&ref_topic=3111012
https://support.google.com/partners/answer/3153810?hl=en&ref_topic=3203989
https://support.google.com/partners/answer/6089738?hl=en


Here are the links to certain websites that are helpful:
http://searchengineland.com/
https://moz.com/blog


2 - Other skills that's helpful would be Microsoft Excel & Microsoft Access since the job is more data heavy. You can always brush up these skills through Lynda.com or find YouTube tutorials for these.


Hope this helps:) Feel free to contact me for any further questions & good luck!


Best,


Patty

Thank you comment icon Hi Patty, thank you so much for your suggestions. Im not sure what type of marketing I want to get into. I am studying to be Inbound Certified right now. What I was considering was doing a certification course online from UC Berkeley until I can a) figure out what direction to go in and b) because I dont have a background in marketing AT ALL and I figured it would make me look more attractive to employers. Do you have and thoughts on this? How did you get into paid search online marketing? Karen
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Susan’s Answer

Hi there, yes a certification in marketing is a good entry point. It is fast and relatively inexpensive compared to 4 year degree. Plus a good place to network.
There are many marketing associations in large city and urban areas so I would check those out in your area. Good luck!

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Joe’s Answer

Karen,


While there are many marketing programs available I would also recommend you research:


Local marketing organizations and attend meetings/network to obtain feedback on marketing in your area. Some colleges also have campus marketing associations you may be able to become involved in.


Marketing books like Crossing the Chasm by Geoffrey Moore; Positioning by Al Ries; Guerilla Marketing (one of my favorites) by Jay Levinson; and Web Analytics 2.0 by Avinash Kaushik


Sales books like (my favorite) The Greatest Salesman in the World by Og Mandino; Secrets of Closing the Sale by Zig Zigler; The Little Red Book of Selling by Jeff Gitomer; Mastering the Complex Sale by Jeff Thull; Strategic Selling by Robert Miller and Stephen Heiman; Master the Art of Selling by Tom Hopkins; and How to Win Friends & Influence People by Dale Carnegie.

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