6 answers
Kaden
Student
Elk River, Minnesota
3
Questions
Updated
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What would be a great school for someone that wants to go into the marketing business?
What would be a great school for someone that wants to go into the marketing business.
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6 answers
Dan Abend
Consultant
3
Answers
New York, New York
Updated
Dan’s Answer
Priscilla's answers are certainly a useful guide of top schools - especially for an MBA. But if you're looking for a wider search, keep in mind that other schools also have great programs!
A good way to sort through all the options and make sure a school you're looking at is a good fit - look at a few easily google-able stats:
-What courses do they offer in marketing? Is it just the basics? (e.g., marketing fundamentals) or do they have a wide range of specific subject matter classes to take? (e.g., digital marketing analytics, creative advertising, ethnographic marketing, brand strategy, marketing research)
-What is the background of the marketing faculty? Do they have practical experience within marketing organizations? Have they published any academic or useful public research on relevant marketing topics? Do students like them?
-How effective is the school at creating marketing careers for their students? What % of their student body goes into marketing careers? Are some of their top hiring companies ones that you'd want to work for? If you do a linkedin search for that school and then marketing positions, do a lot of alumni come up - and would you want the jobs they have?
And of course, talk to the current students there and get their honest opinions! Most of the time, nothing can beat firsthand answers from the people who know it best - the students.
If the answers you get to the above are positive, then no matter what the school is, you can feel confident that you're setting yourself up on the right path for a marketing career. The rest will be up to you to take advantage of the opportunities!
A good way to sort through all the options and make sure a school you're looking at is a good fit - look at a few easily google-able stats:
-What courses do they offer in marketing? Is it just the basics? (e.g., marketing fundamentals) or do they have a wide range of specific subject matter classes to take? (e.g., digital marketing analytics, creative advertising, ethnographic marketing, brand strategy, marketing research)
-What is the background of the marketing faculty? Do they have practical experience within marketing organizations? Have they published any academic or useful public research on relevant marketing topics? Do students like them?
-How effective is the school at creating marketing careers for their students? What % of their student body goes into marketing careers? Are some of their top hiring companies ones that you'd want to work for? If you do a linkedin search for that school and then marketing positions, do a lot of alumni come up - and would you want the jobs they have?
And of course, talk to the current students there and get their honest opinions! Most of the time, nothing can beat firsthand answers from the people who know it best - the students.
If the answers you get to the above are positive, then no matter what the school is, you can feel confident that you're setting yourself up on the right path for a marketing career. The rest will be up to you to take advantage of the opportunities!
Howard Li
Sustainability Consultant
6
Answers
New York, New York
Updated
Howard’s Answer
Not a traditional 'marketing' approach, but MIT integrates technology and analytics into its marketing program, preparing students for the more data- and tech-driven approach that's increasingly important in the modern era. That's just one example but I'd recommend that you look for other programs that offer a mix of quantitative and qualitative marketing skills!
Priscilla Gonzalez
Customer Insights Manager
8
Answers
Boston, Massachusetts
Updated
Priscilla’s Answer
Choosing a school for a career in marketing is like looking for the best ingredients if you’re planning to be a master chef – you want quality, reputation, and the tools to let you mix things up creatively. For marketing, certain schools are known as the crème de la crème, blending a rigorous curriculum with real-world experience.
1. Northwestern University’s Kellogg School of Management – This is like the ‘Michelin-starred’ restaurant of the marketing education world. Kellogg’s marketing curriculum is renowned for its depth, innovation, and strong emphasis on consumer behavior, data analytics, and branding.
2. University of Pennsylvania’s Wharton School – Wharton is like that famous bakery that everyone knows and respects; it’s got a legacy. Their marketing program is top-tier, and they’re at the forefront when it comes to research and teaching in the marketing domain.
3. Harvard Business School – If marketing were haute cuisine, Harvard would be the place where everyone wants a reservation. It's not just about the name but also about the network you build, which can be a game-changer in a field like marketing.
4. Stanford Graduate School of Business – Think of Stanford as that cool new fusion restaurant everyone’s talking about. It’s particularly strong for those looking to marry marketing with tech, given its Silicon Valley location.
5. Columbia Business School – Nestled in the heart of New York, a global marketing hub, Columbia is like dining at the crossroads of the world. It offers a gateway to countless industries, from fashion and finance to tech and media.
6. University of Chicago’s Booth School of Business – If marketing is a science, then Chicago Booth is the lab where you’ll concoct experiments in consumer behavior, economics, and data-driven decision-making.
7. New York University’s Stern School of Business – Picture NYU Stern as that trendy downtown spot where all the cool kids hang out. Its marketing program is steeped in the latest digital trends and its proximity to Madison Avenue offers immense networking opportunities.
Remember, the best school for you will also depend on your personal needs, financial situation, and career aspirations. It’s not just the school’s name but what you do with the opportunities presented there. So, aim for a school that feels like the right fit for your ‘menu’ of career goals, and you’ll be cooking up success in no time. Bon Appétit!
1. Northwestern University’s Kellogg School of Management – This is like the ‘Michelin-starred’ restaurant of the marketing education world. Kellogg’s marketing curriculum is renowned for its depth, innovation, and strong emphasis on consumer behavior, data analytics, and branding.
2. University of Pennsylvania’s Wharton School – Wharton is like that famous bakery that everyone knows and respects; it’s got a legacy. Their marketing program is top-tier, and they’re at the forefront when it comes to research and teaching in the marketing domain.
3. Harvard Business School – If marketing were haute cuisine, Harvard would be the place where everyone wants a reservation. It's not just about the name but also about the network you build, which can be a game-changer in a field like marketing.
4. Stanford Graduate School of Business – Think of Stanford as that cool new fusion restaurant everyone’s talking about. It’s particularly strong for those looking to marry marketing with tech, given its Silicon Valley location.
5. Columbia Business School – Nestled in the heart of New York, a global marketing hub, Columbia is like dining at the crossroads of the world. It offers a gateway to countless industries, from fashion and finance to tech and media.
6. University of Chicago’s Booth School of Business – If marketing is a science, then Chicago Booth is the lab where you’ll concoct experiments in consumer behavior, economics, and data-driven decision-making.
7. New York University’s Stern School of Business – Picture NYU Stern as that trendy downtown spot where all the cool kids hang out. Its marketing program is steeped in the latest digital trends and its proximity to Madison Avenue offers immense networking opportunities.
Remember, the best school for you will also depend on your personal needs, financial situation, and career aspirations. It’s not just the school’s name but what you do with the opportunities presented there. So, aim for a school that feels like the right fit for your ‘menu’ of career goals, and you’ll be cooking up success in no time. Bon Appétit!
Mac Witmer
Consultant
2
Answers
New York, New York
Updated
Mac’s Answer
Hi Kaden,
The good news is for undergraduate schools, you can pursue marketing or similar majors at many of them.
A few things to keep in mind, there are marketing adjacent majors that may be worth exploring in case your school doesn't offer a marketing specific degree. Some to consider are: Communications, Public Relationships, Media Studies, Advertising, Branding, Brand Management, Business (in general, and then you can take a lot of marketing classes), Design, Creative Writing, Literature (some of the creative humanities majors can be very helpful for marketing skillsets).
Another thing to keep in mind when choosing a school is proximity to internships. I did my undergrad in San Diego which was a real advantage because there were many places to do internships in SD. This will enable you to get marketing internships during the school year which is a great way to build expertise.
Best,
Mac
The good news is for undergraduate schools, you can pursue marketing or similar majors at many of them.
A few things to keep in mind, there are marketing adjacent majors that may be worth exploring in case your school doesn't offer a marketing specific degree. Some to consider are: Communications, Public Relationships, Media Studies, Advertising, Branding, Brand Management, Business (in general, and then you can take a lot of marketing classes), Design, Creative Writing, Literature (some of the creative humanities majors can be very helpful for marketing skillsets).
Another thing to keep in mind when choosing a school is proximity to internships. I did my undergrad in San Diego which was a real advantage because there were many places to do internships in SD. This will enable you to get marketing internships during the school year which is a great way to build expertise.
Best,
Mac
Lee Nettles
5
Answers
New York, New York
Updated
Lee’s Answer
While the schools mentioned by Priscilla are considered the best business schools for marketing, many public universities offer top tier marketing programs. The first thing I learned as a marketing major was how wide ranging marketing really is - it is more than just ads. It is logistics, pricing, packing, product design, merchandising, and so much more.
Don't break the bank on a top 10 program - I would instead look in your state at the best business/marketing programs, that offer a wide variety of classes for you to take as you learn more about what part of marketing you want to move into.
Don't break the bank on a top 10 program - I would instead look in your state at the best business/marketing programs, that offer a wide variety of classes for you to take as you learn more about what part of marketing you want to move into.
Ryan Schwab
Sales
14
Answers
Austin, Texas
Updated
Ryan’s Answer
Here are some specific schools known for their strong marketing programs:
Wharton School at the University of Pennsylvania: Wharton offers a highly regarded marketing concentration within its Bachelor of Science in Economics program and its MBA program. Known for its rigorous curriculum and prestigious faculty, Wharton provides students with a comprehensive understanding of marketing principles and strategies.
Kellogg School of Management at Northwestern University: Kellogg's marketing department is renowned for its innovative research and emphasis on experiential learning. Students can pursue a major or certificate in marketing, with opportunities for internships, consulting projects, and immersion trips.
Haas School of Business at the University of California, Berkeley: Haas offers a marketing concentration within its undergraduate business program and its MBA program. Known for its strong focus on sustainability and social responsibility, Haas prepares students for careers in marketing through hands-on projects and industry connections.
Stern School of Business at New York University: Stern's marketing department offers a variety of courses and concentrations in areas such as brand management, digital marketing, and market research. Students benefit from Stern's location in the heart of New York City, with access to internships and networking opportunities in one of the world's largest marketing hubs.
Ross School of Business at the University of Michigan: Ross offers a marketing concentration within its Bachelor of Business Administration program and its MBA program. With a focus on action-based learning and collaboration, Ross prepares students for careers in marketing through experiential projects, consulting opportunities, and internships.
Wharton School at the University of Pennsylvania: Wharton offers a highly regarded marketing concentration within its Bachelor of Science in Economics program and its MBA program. Known for its rigorous curriculum and prestigious faculty, Wharton provides students with a comprehensive understanding of marketing principles and strategies.
Kellogg School of Management at Northwestern University: Kellogg's marketing department is renowned for its innovative research and emphasis on experiential learning. Students can pursue a major or certificate in marketing, with opportunities for internships, consulting projects, and immersion trips.
Haas School of Business at the University of California, Berkeley: Haas offers a marketing concentration within its undergraduate business program and its MBA program. Known for its strong focus on sustainability and social responsibility, Haas prepares students for careers in marketing through hands-on projects and industry connections.
Stern School of Business at New York University: Stern's marketing department offers a variety of courses and concentrations in areas such as brand management, digital marketing, and market research. Students benefit from Stern's location in the heart of New York City, with access to internships and networking opportunities in one of the world's largest marketing hubs.
Ross School of Business at the University of Michigan: Ross offers a marketing concentration within its Bachelor of Business Administration program and its MBA program. With a focus on action-based learning and collaboration, Ross prepares students for careers in marketing through experiential projects, consulting opportunities, and internships.