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What is Digital Marketing?

i like to do Digital Marketing course

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Nicole’s Answer

Whether you want to start your own business, work for a brand you love, or just build your personal brand — digital marketing is the superpower you didn’t know you needed. It's everywhere and the great thing is, there are a bunch of free courses you can tap into. By learning it, you'll be ahead of the game as you start your career. Digital marketing is all about using the internet to share cool stuff with the right people. I like to think of it as part psychology, part creativity, and part analytics. The important components of digital marketing and what you can expect from a course would be the basics around:

-Social media marketing
- Email marketing
- SEO & Google Analytics
- Paid ads (PPC)
- Branding & content strategy

HubSpot Academy is a great resource where you can earn a FREE Digital Marketing Certification. It's easy to follow, and a great intro to content marketing, social media, and SEO. Make sure you add your certification to your resume or LinkedIn profile too - so employers can see your skills.
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Tony’s Answer

Digital marketing is all about using online channels—like social media, websites, email, and search engines—to promote products, services, or brands. Instead of traditional methods like print ads or billboards, digital marketing lets businesses connect with people where they spend most of their time: online.

It includes things like posting on Instagram or LinkedIn, running Google ads, sending out newsletters, or making sure a website shows up in search results (that’s called SEO). The best part? It’s measurable and can be tailored to reach the right audience at the right time.

Tony recommends the following next steps:

Take some free courses such as: Google Digital Garage – Fundamentals of Digital Marketing. It is a Beginner-friendly, 40-hour course with certification
Review the Neil Patel Blog – neilpatel.com. It contains easy-to-understand tips on Search Engine Optimization (SEO), blogging, and growing traffic
Listen to podcasts such as "Online Marketing Made Easy" by Amy Porterfield and "Marketing School" by Neil Patel & Eric Siu
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