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What additional skills or ways should I obtain to eventually pivot my career into marketing and advertising analytics ?

I am about to start my MBA specialization in Business Data Analytics. I have an undergraduate degree in International Business. What additional skills or ways should I obtain to eventually pivot my career into marketing and advertising analytics?

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Reetika’s Answer

Here are a few key skills and approaches to help you pivot into marketing and advertising analytics:

-Data Analysis & Visualization: Learn tools like Excel, Tableau, and Power BI, and master data interpretation to uncover actionable insights.
-Analytics Tools: Gain proficiency in platforms like Google Analytics, Adobe Analytics, and social media analytics tools.
-Statistical Knowledge: Build a foundation in statistics and predictive modeling using Python, R, or SQL for data-driven decision-making.
-Marketing Fundamentals: Understand marketing strategies, consumer behavior, and digital advertising channels (SEO, PPC, social media).
-Certifications & Networking: Pursue certifications (e.g., Google Analytics, HubSpot) and connect with industry professionals through LinkedIn or events.
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