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What communication skills have become most critical now that AI can generate so much content?
What communication skills have become most critical now that AI can generate so much content?
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16 answers
Paul Goetzinger MPA
Academic and Career Advisor | Freelance Writer | TRIO Program Director
1098
Answers
Tacoma, Washington
Updated
Paul’s Answer
Speaking skills are becoming more vital because they improve personal confidence and interpersonal relationships, and are essential for academic and career advancement.
Effective speaking allows you to express ideas clearly, persuade others, build credibility, and inspire action, making it a universally applicable skill for success in any professional or personal setting.
I think that inspiring people, is an element that Artificial Intelligence has not been able to perfect. I believe that a human expressing industriousness and enthusiasm, is more effective in motivating people, than a machine in this particular area.
Strong speaking and vocalization skills help you articulate your ideas with employees and colleagues in meetings, and demonstrates leadership abilities and confidence to co-workers. It can also expand your professional network and lead to new business or career opportunities. I think that AI will have difficulty building a long term reputation, or personal relationships. People want to be led by others and not machines.
Clear verbal communication skills also assist you to build and maintain better relationships with peers, teachers, and colleagues. They can also assist you in expressing ideas during discussions, and improve performance on presentations and written work. Having the ability to proficiently articulate your thoughts allows you to motivate, inspire, and influence others, which is a key component of leadership.
I really do not believe that humanity is ready to be verbally replaced or led by Artificial Intelligence. I can't really see a Blade Runner type of society, when it comes to communications skills and future leadership. AI can generate content, but humans are still the ones who are capable of verbally delivering it and inspiring others in society
Effective speaking allows you to express ideas clearly, persuade others, build credibility, and inspire action, making it a universally applicable skill for success in any professional or personal setting.
I think that inspiring people, is an element that Artificial Intelligence has not been able to perfect. I believe that a human expressing industriousness and enthusiasm, is more effective in motivating people, than a machine in this particular area.
Strong speaking and vocalization skills help you articulate your ideas with employees and colleagues in meetings, and demonstrates leadership abilities and confidence to co-workers. It can also expand your professional network and lead to new business or career opportunities. I think that AI will have difficulty building a long term reputation, or personal relationships. People want to be led by others and not machines.
Clear verbal communication skills also assist you to build and maintain better relationships with peers, teachers, and colleagues. They can also assist you in expressing ideas during discussions, and improve performance on presentations and written work. Having the ability to proficiently articulate your thoughts allows you to motivate, inspire, and influence others, which is a key component of leadership.
I really do not believe that humanity is ready to be verbally replaced or led by Artificial Intelligence. I can't really see a Blade Runner type of society, when it comes to communications skills and future leadership. AI can generate content, but humans are still the ones who are capable of verbally delivering it and inspiring others in society
PwC Impact
884
Answers
Orlando, Florida
Updated
PwC’s Answer
Authenticity, Positivity, IN person - talking to people in person, or even on the phone MATTERS. Learn how to deliver good news and bad news via the word vs. digital.
Brevity and critical thinking. Learn how to cut through the fluff and non-value add content that AI spits out. What points are actually relevant to the context, what is accurate, and what is important to the people you are communicating with?
Clear and concise expression. As a english second language learner, practice is a key to develop the communication skill but sometimes AI replaces the practice opportunity.
Having a human connection, taking a moment to actually get to know your colleagues.
Having a personal touch in email communications or showing active listening when having in-person communications.
Brevity and critical thinking. Learn how to cut through the fluff and non-value add content that AI spits out. What points are actually relevant to the context, what is accurate, and what is important to the people you are communicating with?
Clear and concise expression. As a english second language learner, practice is a key to develop the communication skill but sometimes AI replaces the practice opportunity.
Having a human connection, taking a moment to actually get to know your colleagues.
Having a personal touch in email communications or showing active listening when having in-person communications.
Jessica Sherry
Human Resources
4
Answers
Philadelphia, Pennsylvania
Updated
Jessica’s Answer
I love this question! I think being able to communicate 'live/face to face' with someone is a skill that will help set you apart from others! Anyone can put a question out into the internet and generate an answer and send it on its way, but being able to communicate that verbally/live to someone will be a great skill to work on. Even knowing how to have a simple conversation and connect with someone live will be a huge differentiator for you - making eye contact, expressing your thoughts, making the other person feel valued and connected to you will really help you stand apart!
Bethany (Dawson) Rodriguez, CPA
Accountant
7
Answers
Tampa, Florida
Updated
Bethany’s Answer
Great question!
AI has definitely changed the way we create and share content, but strong communication skills are more important than ever in the workplace!
In my day-to-day role, I use AI tools to help generate ideas, draft emails and other text, or analyze information. However, before I could get the most out of AI, I had to learn how to write effective prompts to be able to give clear and precise instructions that guide the AI to produce useful results. This skill itself is a form of communication, requiring you to think carefully about what you want to say and how to say it. You also have to be able to read the outputs, understand if the AI did what you asked it to, and tweak the responses aside from blindly trusting it.
Beyond working with AI, the communication skills that have become most critical in my opinion include the ability to clearly share your own ideas in a way others can understand and engage with. Just as important is being open to feedback being able to adapt and refine your ideas based on input from others helps to improve your work and collaboration.
Giving and receiving critical feedback is a key part of this process. AI can generate a lot of content that is a great starting point for a lot of tasks, but humans are still essential for interpreting, editing, and improving that content through thoughtful discussion and teamwork. Focusing on clear expression, active listening, and constructive feedback will help you thrive alongside AI-driven tools.
Wishing you all the best!
AI has definitely changed the way we create and share content, but strong communication skills are more important than ever in the workplace!
In my day-to-day role, I use AI tools to help generate ideas, draft emails and other text, or analyze information. However, before I could get the most out of AI, I had to learn how to write effective prompts to be able to give clear and precise instructions that guide the AI to produce useful results. This skill itself is a form of communication, requiring you to think carefully about what you want to say and how to say it. You also have to be able to read the outputs, understand if the AI did what you asked it to, and tweak the responses aside from blindly trusting it.
Beyond working with AI, the communication skills that have become most critical in my opinion include the ability to clearly share your own ideas in a way others can understand and engage with. Just as important is being open to feedback being able to adapt and refine your ideas based on input from others helps to improve your work and collaboration.
Giving and receiving critical feedback is a key part of this process. AI can generate a lot of content that is a great starting point for a lot of tasks, but humans are still essential for interpreting, editing, and improving that content through thoughtful discussion and teamwork. Focusing on clear expression, active listening, and constructive feedback will help you thrive alongside AI-driven tools.
Wishing you all the best!
PwC Impact
884
Answers
Orlando, Florida
Updated
PwC’s Answer
Ability to critically analyze and summarize or synthesize information to form a narrative and point of view.
Active listening and clarification are something that cannot be replaced by AI.
AI can do a lot of amazing things in the realm of communication, but it doesn't know your readers or the person you're writing on behalf of. You know the nuances that bring humanity and authenticity to a communication and it's your job to weave those into the story you're trying to tell. Also, be super aware of AI hallucinations, as they can sneak up on you in drafts it writes.
As AI makes content faster and more abundant, the most critical human communication skills are judgment, clarity, and critical thinking. Being able to distill complex information into clear priorities, explain why something matters, and tailor messages to the audience has become more valuable than simply producing text. Context-setting, ethical reasoning, and decision framing are essential—AI can generate options, but humans must evaluate trade-offs, assess risk, and choose direction. Strong communicators also know when not to over-communicate and can focus attention on what truly drives outcomes.
Asking the right questions is a critical skills and so is setting up a clear goal.
Active listening and clarification are something that cannot be replaced by AI.
AI can do a lot of amazing things in the realm of communication, but it doesn't know your readers or the person you're writing on behalf of. You know the nuances that bring humanity and authenticity to a communication and it's your job to weave those into the story you're trying to tell. Also, be super aware of AI hallucinations, as they can sneak up on you in drafts it writes.
As AI makes content faster and more abundant, the most critical human communication skills are judgment, clarity, and critical thinking. Being able to distill complex information into clear priorities, explain why something matters, and tailor messages to the audience has become more valuable than simply producing text. Context-setting, ethical reasoning, and decision framing are essential—AI can generate options, but humans must evaluate trade-offs, assess risk, and choose direction. Strong communicators also know when not to over-communicate and can focus attention on what truly drives outcomes.
Asking the right questions is a critical skills and so is setting up a clear goal.
PwC Impact
884
Answers
Orlando, Florida
Updated
PwC’s Answer
Having that "human" voice - thinking of confidence, emotional intelligence, and the ability to inspire and make your audience believe. I don't think AI can capture this in the slightest, and it's a very important thing.
I think creating authentic communication is a skill that is being more critical as people become more knowledgeable and maybe even more skeptical of AI generated content. We want to ensure that clients and stakeholders know that what we are communicating is intentional and said with purpose.
In person communication skills are very critical now. Initiating conversation and sustaining conversation will be very important with the prevalence of AI. People still need a human connection.
In-person communication has become more important since AI has been involved in our day to day. Using and reading body language in-person changes a conversation and allows for more meaningful connections. That being said, getting to know others past the surface level is important. Asking something as simple as "How was your weekend?" does wonders in breaking down the super formality of working at a big company. Being personable is an important skill that comes with stepping out of your comfort zone to speak with different people and ask meaningful questions.
Knowing the political landscape.
Now that AI can generate content so easily, the most critical communication skills are judgment and authenticity.
Anyone can produce words quickly, but what really matters is knowing what to say, why it matters, and how to say it in a way that feels human. Skills like clear thinking, strong storytelling, empathy, and the ability to tailor a message to the audience have become far more important.
In a world full of content, the real value comes from clarity, context, and trust — things AI can support, but people still have to lead.
I think creating authentic communication is a skill that is being more critical as people become more knowledgeable and maybe even more skeptical of AI generated content. We want to ensure that clients and stakeholders know that what we are communicating is intentional and said with purpose.
In person communication skills are very critical now. Initiating conversation and sustaining conversation will be very important with the prevalence of AI. People still need a human connection.
In-person communication has become more important since AI has been involved in our day to day. Using and reading body language in-person changes a conversation and allows for more meaningful connections. That being said, getting to know others past the surface level is important. Asking something as simple as "How was your weekend?" does wonders in breaking down the super formality of working at a big company. Being personable is an important skill that comes with stepping out of your comfort zone to speak with different people and ask meaningful questions.
Knowing the political landscape.
Now that AI can generate content so easily, the most critical communication skills are judgment and authenticity.
Anyone can produce words quickly, but what really matters is knowing what to say, why it matters, and how to say it in a way that feels human. Skills like clear thinking, strong storytelling, empathy, and the ability to tailor a message to the audience have become far more important.
In a world full of content, the real value comes from clarity, context, and trust — things AI can support, but people still have to lead.
PwC Impact
884
Answers
Orlando, Florida
Updated
PwC’s Answer
Prompting AI with the right information and guidance; personally reviewing, verifying and editing AI-generated content for accuracy and relevance; incorporating emotion and stories.
The human nature of communication cannot be replicated at this stage. Being able to really get inside your audience's mind, think in their shoes, and understand their communication needs. AI can be a tool to help you do this - but the human touch on the finer point details in editing makes a message really shine. Editing, storytelling and connecting the dots are vital skills. AI gets a good first draft, but a communicator gets a great final draft!
To maintain the message simple and short.
Understanding and being able to work with someone. Being hands on and show someone how to do something.
Understanding your audience and how to highlight what is in it for them. Also knowing what channels, tone and time to share communications is more critical.
The human nature of communication cannot be replicated at this stage. Being able to really get inside your audience's mind, think in their shoes, and understand their communication needs. AI can be a tool to help you do this - but the human touch on the finer point details in editing makes a message really shine. Editing, storytelling and connecting the dots are vital skills. AI gets a good first draft, but a communicator gets a great final draft!
To maintain the message simple and short.
Understanding and being able to work with someone. Being hands on and show someone how to do something.
Understanding your audience and how to highlight what is in it for them. Also knowing what channels, tone and time to share communications is more critical.
Julie Roarty
Change Management
2
Answers
Westport, Connecticut
Updated
Julie’s Answer
Hi! I very much agree with Huda's response here. The human-side of communicating is critical. By building relationships, understanding context, bringing empathy and being able to tell a story your client wants will set you apart. Anyone can use AI to help with communicating but to have a higher impact, it takes you bringing your own knowledge and expertise.
PwC Impact
884
Answers
Orlando, Florida
Updated
PwC’s Answer
With AI creating so much content, clear thinking and good judgment matter more than ever. It’s important to review, edit, and make sure the message is accurate, human, and easy to understand. Strong communication now means knowing what to keep, what to change, and how to make it meaningful. It’s not just about generating content—it’s about making sure it truly connects.
With AI producing content, clarity, empathy, and critical thinking are key. Clear, focused messages stand out. Empathy helps tailor communication, and critical thinking ensures AI content stays accurate and authentic.
With AI producing so much content, the most critical communication skills are clarity, discernment, and storytelling. Clarity ensures messages cut through the noise. Discernment means knowing how to evaluate AI output and refine it so it’s accurate, brand-aligned, and valuable. And storytelling is what turns raw content into something that resonates with people, builds trust, and drives action. Those skills can’t be automated.
With AI producing content, clarity, empathy, and critical thinking are key. Clear, focused messages stand out. Empathy helps tailor communication, and critical thinking ensures AI content stays accurate and authentic.
With AI producing so much content, the most critical communication skills are clarity, discernment, and storytelling. Clarity ensures messages cut through the noise. Discernment means knowing how to evaluate AI output and refine it so it’s accurate, brand-aligned, and valuable. And storytelling is what turns raw content into something that resonates with people, builds trust, and drives action. Those skills can’t be automated.
PwC Impact
884
Answers
Orlando, Florida
Updated
PwC’s Answer
- Relationships are still fundamental in client communications. Being authentic and communicating with your clients the way they want to communicate requires a human to supplement/tailor AI content.
- I still consider listening as an important skill in communications even with AI considerations. Listening allows us to understand what others are wrestling with/need and paying attention to the delivery helps understand the emotions behind the need/concern. From this we can develop better AI prompts to assist in any guidance/advice while also acting with the appropriate amount of empathy/understanding.
- I still consider listening as an important skill in communications even with AI considerations. Listening allows us to understand what others are wrestling with/need and paying attention to the delivery helps understand the emotions behind the need/concern. From this we can develop better AI prompts to assist in any guidance/advice while also acting with the appropriate amount of empathy/understanding.
Marco Almanza
Tech Connect Manager
8
Answers
Palmdale, California
Updated
Marco’s Answer
Now that AI can generate content easily, the most critical communication skills are clarity, judgment, and human context. Being able to explain why something matters, ask the right questions, tailor messages to different audiences, and make thoughtful decisions about what not to say is far more valuable than just producing words. Clear thinking, empathy, and critical evaluation are the real differentiators.
Aimee (Montpetit) Topp
Consulting Sales
1
Answer
Minneapolis, Minnesota
Updated
Aimee’s Answer
This is a great question, especially for digital generations who’ve had the opportunity to use online platforms for communication for most of their lives.
I’m going to take a slightly different approach and offer a point of view specific to your personal and professional communication style. I strongly suggest prioritizing more personal channels—phone calls, or even better, in-person conversations—whenever possible. So many elements of real connection get lost in many forms of digital communication.
In-person and phone conversations allow you to tailor the discussion in the moment. They can take unexpected (and productive) twists and turns, create space for spontaneous collaboration, and make storytelling feel more natural and engaging. As you’re mentored throughout your life and career, those in-person connections will become the backbone of your growth and relationships.
Wishing you great personal connection in your comms.
I’m going to take a slightly different approach and offer a point of view specific to your personal and professional communication style. I strongly suggest prioritizing more personal channels—phone calls, or even better, in-person conversations—whenever possible. So many elements of real connection get lost in many forms of digital communication.
In-person and phone conversations allow you to tailor the discussion in the moment. They can take unexpected (and productive) twists and turns, create space for spontaneous collaboration, and make storytelling feel more natural and engaging. As you’re mentored throughout your life and career, those in-person connections will become the backbone of your growth and relationships.
Wishing you great personal connection in your comms.
PwC Impact
884
Answers
Orlando, Florida
Updated
PwC’s Answer
- Cutting through the noise and being able to simply explain a problem usually helps you create 1/2 the solution. Whether it’s a prompt to AI or an initial discussion with the client, think deeply about the problem and make sure you understand it before you start solutioning.
- In the age of AI, it is even more important that we learn to communicate with impact. How do we tell a story that brings people along the journey with us? How do we translate the information that technology may be helping us to gather faster and smarter, applying the human judgment and then bringing it to life for others. As we work with technology communicating with impact very important! Good luck
- In the age of AI, it is even more important that we learn to communicate with impact. How do we tell a story that brings people along the journey with us? How do we translate the information that technology may be helping us to gather faster and smarter, applying the human judgment and then bringing it to life for others. As we work with technology communicating with impact very important! Good luck
David “DJ” Baker
Technology Architect
2
Answers
Melbourne, Victoria, Australia
Updated
David “DJ”’s Answer
To use AI well, learn to ask precise questions. For example, if you want an image of a "red car," be more specific. Instead, try asking for "a red Italian sports car, viewed from the rear left, as if shot by a drone 5 meters above, with the car moving away." This way, you'll get a better result. Practice phrasing your requests clearly. Consider taking courses that teach problem-solving and how to ask the right questions to improve your AI interactions.
PwC Impact
884
Answers
Orlando, Florida
Updated
PwC’s Answer
The ability to concisely summarize key points of complex analysis is becoming increasingly important with the increased ease of analysis with AI. Constantly challenge yourself to think about the ‘so what?’ of the analysis and the points you’re trying to make and how can you highlight those in a concise and impactful way, while also having the details ready to support the point as necessary. My experience is this communication gets easier with experience but also needs to evolve and be adjusted for each conversation and with each client.
PwC Impact
884
Answers
Orlando, Florida
Updated
PwC’s Answer
Critical Thinking & Framing – Focus on what matters most; shape AI-generated content into meaningful, strategic messages.
Emotional Intelligence – Show empathy and authenticity; connect with audiences on a human level.
Clarity & Judgment – Simplify complexity; filter noise and communicate with precision.
Storytelling – Turn data and AI outputs into narratives that inspire understanding and action.
Curation & Synthesis – Combine insights from AI, data, and people into cohesive, purposeful communication.
Ethical Authenticity – Maintain transparency and trust when using AI-generated content.
Adaptability – Continuously learn and evolve communication methods as technology changes.
Emotional Intelligence – Show empathy and authenticity; connect with audiences on a human level.
Clarity & Judgment – Simplify complexity; filter noise and communicate with precision.
Storytelling – Turn data and AI outputs into narratives that inspire understanding and action.
Curation & Synthesis – Combine insights from AI, data, and people into cohesive, purposeful communication.
Ethical Authenticity – Maintain transparency and trust when using AI-generated content.
Adaptability – Continuously learn and evolve communication methods as technology changes.