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I self published a book. What's next?

I've sold a decent number of copies of my novel, When the Clouds Break, but I don't know how to expand my audience without spending tons of money. Any advice would be appreciated. #books #writing #advertising #publication

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Ken’s Answer

Many people have found that they can get very good help by talking to the reference librarian at their local library to get their help in locating and contacting writers and authors groups in their area. This allows them to get first hand personal information and advice from people who are involved in the same endeavors as you. Also, there is a great group that provides free information and assistance to people like you who are interested in creating their own business. It is called SCORE, and can be found on this link. ## https://www.score.org/ ## They are made of retired executives and are part of the Small Business Administration. They assign someone to work with you who has experience in a similar type of company. They also put on helpful workshops. Becoming personally involved on a face to face one to one basis will be the best and fastest way for you to reach your goals.
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Brad’s Answer

In general, these days, social media can be the great equalizer. Try to get connected through your platform of choice with online reviewers, librarians, even adult educators. They often have hundreds or thousands of followers who can spread the word. Goodreads reviews are are also helpful. You can set up an author dashboard so people can learn about you. Book giveaway are a common practice my wife, who is an author, uses to gain followers on Twitter and Instagram. If you have a local, independent bookstore, see if they do author events. Building a network as a way of marketing is no different than building any other business network.
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Bob’s Answer

While not an author myself, I am a voracious reader and have many writer friends. My suggestions would be to submerse yourself in online communities dedicated to publishing.

- Join the online communities at websites like Daedalus (https://www.daedalusbooks.com/); Alibris (https://www.alibris.com/)
- Submit creative writing via online literature sites like WattPad (https://www.wattpad.com/); McSweeny's ( https://www.mcsweeneys.net/)

Many up-and-coming authors will frequent these sites providing an excellent opportunity to network for distribution and sales ideas.
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Sarah’s Answer

Brad's answer is great, and Goodreads is a great platform. I'd also recommend connecting with book enthusiasts or influencers on social media/blogs and asking if they would promote your book for a free copy. This builds relationships with the writing/reading community and allows for free publicity! Reach out to 100 people on private message and I'm sure you'll get responses! I've executed campaigns like this at my previous ad agency for many book releases and had much success. Good luck!
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