Which is the most valued marketing course ?
Marketing career reasons
The field of marketing branches off into two general categories: qualitative and quantitative. You'll probably take plenty of classes geared towards the qualitative (think topics like consumer behavior, social media, etc) But, quantitative skills are becoming more and more important in marketing! It will great for you to be comfortable with numbers, and looking at data (take an excel class) as well as analyzing web trends and KPI's (take a digital marketing class).
Overall, I'd find marketing electives that can boost your quantitative skills, and take an excel class outside of the marketing department.
Just happened to see your question pop in when I was checking and thought I would reply. I think this questions depends on what you want to do in your career but, nowadays I would say digital/social media marketing is probably the most useful and will reach the largest audience which is what marketing is all about.
Todd Van Hoosear
To Gary's point, make sure your program has a good social media component -- a class and maybe a lab/practicum/independent study with social will be very helpful.
But I think the most important skill set you can bring to a marketing job is outside of comms/business. It's additional coursework in:
- statistics and analysis
Yep: math and computer science.
A major focus on quantitative approaches to marketing (what other posters have said) is hugely beneficial in today's world.
Marketing is a really broad course, social and media advertising degrees are very hot in the market but the truth is that there are so many people(experts) in this field, as major companies will look to outsource jobs try international accounting. But don't forget to master excel.
It's all about CONTENT MARKETING and analytics. Google "why is content marketing important" and read up on it. It's the secret sauce that drives customers to the buying decision.
YES - master Excel and learn how to crunch numbers, find trends, and predict/forecast. Don't rely on a single Excel class to teach you the software - dig deep, spend time using it, read about it, go online & find good sites to advance yourself, and become an expert. Excel is incredibly important in so many jobs, and it will never be a waste of time.
I would recommend taking Google Adwords certification, you really learn a lot about online marketing from the search engine that is #1. There is a lot of detailed information over there, which might be a good foundation for your online marketing career.
On top of everyone's great suggestions which I absolutely agree on - Digital Marketing, automation, social media, analytics , marketing IT ( now being called "Marketing Tech Stack" ) , another topic that is also critical to become really good at is "Customer Experience Management", or CXM. According to analysts like Gartner it will be the key cornerstone for companies to successfully compete in the near future. The notion of re-designing an entire organization around fully understanding the "personas" or customers you want to address as your audience ( that's where big data / analytics / customer insights and the data analysis skills mentioned above will shine ) , and then structuring not only marketing as a practice but in many ways the entire organization to ensure your customers have the best possible experience every time they interact with your brand across all points of the lifecycle of what they purchase and consume from you is at the heart of CXM. The automation , IT and social media elements will enable you to capture and analyze all the "touches" you make to your customers across all your channels ( paid, owned, earned ) , and dynamically react to your prospective customer's actions in near-real time. The future of marketing is certainly fascinating , and thanks to the convergence of cloud, analytics / big data, social and mobile tech trends, it will be more important than ever to be competitive.
Hope this helps, good luck !
Marketing is a broad category, but you can always start with Marketing 101. For example, I do segment marketing strategy but I have ideas about the rest of the marketing areas like field, digital, media, direct vs. indirect, etc. Please start with basic marketing course and then go deeper in your interest areas.
Inbound Course and Certification
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Marketing is essential for any successful business or organization and marketing courses can help you become a successful marketing professional. Whether you are seeking to learn the new trends and methods, or are thinking about a career change, there are marketing courses to fit your needs. Requirements will vary depending on the program but generally, most courses prefer education and/or professional experience.
Marketing courses will teach students about different aspects of the marketing field, including research, strategy, and economics in different sectors, such as business, fashion, media, branding, or general marketing. Marketing courses are often taught interactively, using case examples, group discussions, and debates. Furthermore, students will examine how to increase the value of a business through marketing strategies.
Marketing is a really broad course, social and media advertising degrees are very hot in the market but the truth is that there are so many people(experts) in this field, as major companies will look to outsource jobs try international accounting
All of the suggestions you have received are excellent. One more I would add: taking at least one Psychology Course. Part of marketing is understanding human behavior and what influences consumers in the decision making process. Good luck!
as you can see Frank, there isn't just a one class that's the most valuable in Marketing. it depends on your professional orientation. I assume the consumer behaviour is one of the most important classes in marketing the one should take. it combiens between the quanlitative and quantitive aspects that a maketing specialist must possess. but just like Amit mentionned, start with the very basic classes to narrow down your choices and your interest areas.