This is an interesting question. It depends on what you are looking to do, what your expectations are, and what experiences you gain during college. I majored in Marketing and International Business. During college, I was the Director of Fundraising for our college's American Marketing Association, had a marketing internship with the local symphony, and participated in other activities that were not directly connected (volunteering, etc). The way that my career path went after college was that I took an entry level unrelated job to get my foot in the door to AT&T then moved on to other areas of interest. While I have never had a Marketing job per se, what I learned with my degree definitely helps (had helped) with my career otherwise.
There are many people in the marketing world and the best part is that in almost every company there is a marketing department. I think it should not be too hard if you set yourself up with the right experience. Having marketing internships in the past and taking various marketing classes in school and online can help you stand out from the competitors. You can also get various marketing certifications. This will definitely help you get a job in the marketing world.
It is a very competitive world, but there are a vast number of opportunities for those looking to get into the marketing profession. I would highly recommend looking at job postings for local companies that are looking for interns. It is a great way to get your foot in the door, establish relationships, and understand more about this career path. At times obtaining an internship can be very competitive, so don’t despair if you apply to several places and don’t get any responses. It only takes one “yes” for the opportunity. Personally, I worked full-time while attending both college and university, so I didn’t have the opportunity to take an internship while attending school. I worked as a call center agent but continuously asked my supervisor for projects and opportunities to be involved in the business. I was able to get some projects during off-phone time, and helped the marketing team launch a new product by training the call center agents (my peers at the time). If obtaining an internship is not possible for you, I recommend looking for ways inside whatever job or role you have to contribute on projects. Once you have some exposure, build relationships, and establish a brand for yourself, you can transition to the various sub-fields within marketing.
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