3 answers

brand manager

Asked Mesquite, Nevada

What advice can you give me about this job?

3 answers

Daniela’s Answer

Updated State of Goiás, State of Goiás, Brazil

Hi Yasmine,

  • Brand managers are responsible for ensuring that the products, services and product lines that fall under their domain resonate with current and potential customers. To do so, these professionals continuously monitor marketing trends and keep a close eye on competitive products in the marketplace. They also regularly meet with clients and senior management, and they oversee a team of junior marketers.

  • Working under marketing managers or CMOs, brand managers serve as the point-person for developing, implementing and executing marketing initiatives and activities for their particular brand. These initiatives and activities include campaigns (print, web, social media, broadcast, etc.), events, corporate responsibility programs and sponsorships.


  • Most colleges and universities offer bachelor’s degree programs in marketing or in business with a concentration in marketing. However, brand managers are not required to have a specific degree or academic background. On the other hand, they’re expected to have expert knowledge about marketing and related subjects (advertising, market research, consumer behavior, marketing analytics) culled from years of hands-on experience in the industry and in the marketing field.

Where do Brand Managers work?

Most brand managers work in a business or corporation. The brand manager may be in charge of their own team of marketers and creative, communications and digital professions, or they may be part of a larger shared-services marketing department where resources and personnel are shared across brands.

The Brand Manager’s skill set

  • Excellent written and verbal communication skills
  • Strong research and analytical skills
  • Comfort with CRM software
  • In-depth understanding of the company’s current products and future concepts
  • A willingness to listen
  • Ability to think creatively and innovatively
  • Budget-management skills and proficiency
  • Professional judgment and discretion that comes from years of experience in the field
  • Analytical skills to forecast and identify trends and challenges
  • Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.

In: http://www.paladinstaff.com/jobs/careers/brand-manager-job-description/

All the best for you!!!

Thank you !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Gary Stephen’s Answer

Updated Harlingen, Texas

Hello, You have 2 excellent answers above, I just thought I would add that Brand Management is a very big field with a lot of different opportunities, industries and jobs. Marketing is a big part of Brand Managment but from a technical perspective (I work for a big blue IT company in Texas!) :) there are Brand Manager jobs in the technical world too...managing computer equipment and other technical product brands...which can require a more technical background and knowledge as well as marketing. I think most careers can end up in some sort of Brand Management job after you have education and some experience...whether it be a product, a service or a corporation/agency...even the Government has to do some sort of Brand/Image Management. Good luck!

Thank you !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Axay’s Answer

Updated Norwalk, California

Hello Yasmine E., You have excellent 3 answers above. I would say Brand Manager job is like Film Director. Understanding the script's core message, translate that message from beginning to the end, getting work done by all the talent, i.e actors, musicians, video / photographer, sound engineer, special effects, PR / Marketing team, etc.. and have to make sure film become hit at box office and producer makes lots of money, and audience remembers all talent for future production.

Branding is a team work, and it's a process. Brand manager is a director who have to keep in sync all the talent of the business all the time so that end user gets the memorable experience for the product or service and comes back again & again with family members, friends, neighbors, etc... Most important is Again & Again All The Time.

Thank you !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!