One of the things I learned in my career is when I really enjoyed the work, the salary and career opportunities went my way. But when I hated what I was working on, the opposite was true. Many responses you will read will center around your priorities. That is a sound approach to making any decision.
Most job offers will and should be competitive. One company may offer more salary and another would have a better benefit package so on the whole they should be competitive. If you don't have multiple offers that would allow you to see if one is way out of line and not competitive, check the salary sites online to find what a competitive salary would be, check out sites like Glassdoor.com to see what employees say about the company.
Assuming the offers are competitive then pick the job with a hiring manager you like/felt comfortable with because he/she will be controlling your initial work experience.
Next I would pick the job that I would have fun doing. Something that I could be passionate about. You'll be spending 9-10 hours doing it so you want to be doing something you can get excited about. When I graduated I had 2 offers to choose from. I picked the one that I thought I would really enjoy. I did and I built a very successful career off that initial job.
Like everything in life, there are trade offs and nothing is permanent. You may pick a job and when you get there it is nothing like you thought. No problem. Keep working but quietly look for your next assignment.
One last piece of advice. Your resume becomes who you are. As you are working, make sure you are doing new things that will give you new skills that will make you more valuable to your current employer but more importantly makes you valuable/sets you apart from the competition at your next job because there will be a next job.
Have fun! This is the most incredible time of your life. Don't let it overwhelm you. Don't get analysis paralysis. Trust your instincts. If something feels off, it likely is.