What are the typical work hours of a community manager?
How many hours did you work last week?
How typical was that?
How variable are the hours?
Are they predictable? How much advance warning do you get when your schedule needs to change?
_This is part of a question series for CMX Summit to highlight exciting careers in community management. If you are interested in a career in community management, now would be a good time to ask a question of your own!_ #community-management
A Community Manager is the face of a company, managing communications in both directions. This digital-savvy employee is responsible for all communications, PR, social media, events, and content creation, among other things.
It’s a Web 2.0 communications role, incorporating online tools and in-person networking to create relationships and ultimately build the company’s brand, both online and off.
While every day as a Community Manager is different, this is what the role’s responsibilities may include:
Content creation – writing blog posts, articles, newsletters, communications materials, and material for social media channels
Social media marketing – creating, managing and growing the company’s presence through blogs, Twitter, Facebook, and other strategically relevant online properties
Events and event planning – attending industry events in your city (often outside of 9-5 hours) and planning meetups for your community
Public relations – (note: some companies may have devoted PR departments so this may not be relevant) managing incoming media requests and building relationships with industry journalists; creating, executing and measuring media campaigns
Customer relations – the Community Manager is often responsible for customer support – answering questions however they come in (phone, e-mail, Twitter) and managing any online feedback forums such as GetSatisfaction pages
Communications/marketing strategy – the Community Manager is responsible for creating strategic marketing/communications plans to provide direction for the company’s public-facing communications
Analytics – Using Google Analytics and other measurement tools to provide reports on metrics, and continually find ways to improve on those metrics through testing and new initiatives
Business development – Depending on the company and depending on how senior the role is, a Community Manager can also be responsible for business development and sales