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How will being understanding help to obtain a job in the marketing feild?

I am an 8th grader who is searching for what career I want to pursue when I get older. Specifically, I'm interested in the marketing field and real estate.

Thank you comment icon Excellent question - in short, it will allow you put yourself in the shoes of the person you're trying to market to. When I first started out, I was promoting a nonprofit offering outdoor experiential education. I had been doing this type of outdoor work for years, and everything I created was from my own perspective of how great it was for me. Except, none of my marketing was working. Then I realized that my audience had entirely different motivations, rationales, needs, dreams - that I wasn't even considering. And I saw it running a media agency - clients would want their ads on HGTV or the Hallmark channel, because THEY liked those channels. It was hard to convince them that their preferences were irrelevant - it was whether or not their target audience watched, that was the key. Matty Oates

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Angelina (Yun Chu)’s Answer

Hello Irie!
Being understanding and compassionate are definitely important traits to have in the marketing field. Here are some reasons for it:
1. Understanding your customers: Marketing is all about connecting with customers and understanding what they need or want. If you're compassionate, you can better put yourself in their shoes, figure out their problems, understand their pain points, and come up with ideas that meet/solve their needs.

2. Working well in a team: Marketing often involves working with different and diverse people. Being understanding helps you communicate better, handle any conflicts that come up, and make the team stronger.

3. Creating messages that resonate: When you know and care about what matters to people, you can create ads or social media posts that speak to your targeted customer more effectively. This can make your campaigns more successful, help your company or brand stand out, and deliver great results.

4. Building long-term relationships: Marketing isn't just about selling something once; it's about building trust with customers so they keep coming back. Being compassionate helps you listen and respond to feedback, making customers feel valued and more likely to stick with your brand.
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Lars’s Answer

Marketing is all about reaching your target audience (people most likely to want or need your product or service).

How do you do that? It starts with understanding them. The more you know what someone wants, the more likely you can sell something to them. In real estate, you'd want to know what's important to the potential buyer so you can curate properties that are more likely to interest them.

When it comes to marketing, knowledge is power! Seek first to understand.
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Patrick’s Answer

Irie, I appreciate your initiative in seeking advice about your potential future career in marketing or real estate. I trust the information I'm providing will give you some valuable insights.

It's commendable that you're already considering your career options while you're in the 8th grade. Looking into diverse fields such as marketing and real estate is an excellent way to discover your passions and talents. Let's delve into how being understanding can be a key asset in the marketing industry, given your interest.

In the realm of marketing, understanding is a vital skill that influences many aspects of the job. Primarily, understanding your target audience is the cornerstone of crafting successful marketing campaigns. Whether you're advertising a product, service, or concept, empathizing with and understanding your audience's needs, likes, and behaviors enables you to fine-tune your messaging and strategies to resonate powerfully with them.

Additionally, understanding isn't just about the audience; it's also about comprehending the brand you're working for and the industry it's part of. Marketers need to understand the nuances of the products or services they're promoting, the brand's ethos and identity, and the competitive environment. This understanding empowers marketers to weave compelling stories, distinguish their brand, and spot opportunities for growth and innovation.

In our globally connected world, cultural understanding and sensitivity are increasingly critical in marketing efforts. Being conscious of cultural subtleties, societal trends, and diverse viewpoints allows marketers to design inclusive and culturally pertinent campaigns that resonate with a worldwide audience. Businesses value team members who can skillfully navigate cultural complexities and effectively communicate with diverse demographics.

You can start developing your understanding skills right now, even in school. Reading books, articles, and case studies about successful marketing campaigns can help you dissect the strategies behind them and understand why they worked. Participating in activities that require empathy and perspective-taking, like volunteering or group projects, can enhance your ability to comprehend others' viewpoints and motivations.

As you advance in your educational journey, think about taking courses in psychology, sociology, and communications. These subjects can offer valuable insights into human behavior and effective communication strategies—key components of marketing. Also, seeking internships, mentorships, or extracurricular activities related to marketing can give you practical experience and further hone your understanding skills.

Regarding your interest in real estate, similar principles hold. Understanding your clients' needs, market trends, and the details of property transactions are crucial for success in the real estate sector. Building strong interpersonal skills, negotiation capabilities, and market knowledge can make you a valuable player in this industry.

In conclusion, fostering your ability to be understanding not only boosts your effectiveness as a marketer but also provides you with valuable skills that can be applied to various other professions. As you continue exploring your interests and career possibilities, remember that curiosity, empathy, and a desire to understand others will be your guiding stars in any career path you decide to follow.
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