Marketing Strategy and Product Marketing - Working with other leaders in an organization to define what your organization is for your customers, the "why" behind how you operate. Based on this you can define the go-to-market strategy and the areas within Marketing that you will engage in order to be successful. Titles might include Brand Manager, Product Manager, VP of Marketing, Marketing Strategy.
Customer Experience - This could fall in other disciplines as well, but having a customer focus is very important for marketers. Using data and research to determine how your customer is behaving and what actions your company should take based on that information.
Marketing Automation - Technology is part of every discipline and it is no different for Marketing. A company will identify and understand their business needs and then have Marketing Automation teams and systems that are designed to help meet those needs. Job titles might include Marketing Automation Specialist, Marketing Automation Developer
Campaign Marketing - This includes the design and execution of "campaigns" or marketing programs that can be sent via many different channels (television, email, direct mail, website, social media, etc.)
Event Marketing - Planning for and running events like booths at tradeshows or customer events where your company can provide thought leadership and brand awareness to current and potential customers.
Content Marketing - This work is all about strategically developing stories and content that are relevant to your customer/buyer. Content creators and marketers build brand awareness by telling stories that solve problems, make lives easier, and make people feel smarter. Titles might include copywriter, designer, content marketer, communications, etc.
Social Media marketing - As you can imagine this is a fast-paced part of marketing that changes frequently with the introduction of new platforms and ways that consumers are engaging.
Paid search marketing - The search discipline has grown to be very important, as brands need to be at the forefront when consumers are using search engines to find products and services that meet their needs. There are some in-depth search algorithms that must be understood in order to develop the right ads and information to link to each keyword that could be searched for your brand.
Marketing data and analytics - There is an enormous amount of data that can be collected from consumer activity and engagement with a brand's marketing channels. There are data scientists and analysts who work to ensure this data is clean and usable, as well as actionable.
The American Marketing Association has a lot of information on their website, and this article has some helpful info: https://www.ama.org/marketing-news/marketing-job-titles/
I have some thoughts on your question. It's in two parts.
First, I would say that there are free courses online that you can take to learn more about marketing. Here is an article that can get you started: https://www.inc.com/larry-kim/top-5-free-online-courses-for-digital-marketers.html. I had a friend who is in marketing who felt very strongly about Google's training, which is listed as #1. I believe that taking courses can give you a lot of perspective about the various roles that can be found in marketing.
Second, I would want you to think about the answers to some questions. What is interesting to you about marketing? Does this field utilize the natural talents and skills that you already have? I would recommend that you make sure that whatever you choose to do it makes you happy. That is often found in things that you already do.
As all who answered before have mentioned ... there are main different direction you can go with Marketing. Even within the field of Marketing itself! Every industry needs it. My advise is to determine what what you're passionate about and explore how that get marketed. If that still interests you... pursue it further. The more you explore and learn the more you will know what you want to do.... or don't want to do.
There are endless opportunities of job examples for a marketer. You can work at a company that markets specific products or services to drive awareness, growth and revenue to impact their company results. You can also work at an agency where companies hire them to determine the best marketing vehicles and tactics to appeal to a consumer. You can market to a company's existing base to drive retention, loyalty and drive awareness to a new product that might benefit them.
In order to be successful you need to agile, have creative thinking, work well in a group environment and be willing and able to test out ideas.
Best of luck on your exploration journey!
Quality Assurance tester - validating the programs and output from Marketers
There are a few different options when it comes to Marketing. Here is a list of some general entry-level positions:
Social Media Coordinator
These positions typically are focused on coming up with marketing campaigns to drive traffic/leads to your company's or client's website. The end goal is that you drive quality traffic to your site, which then leads to sales. If you enjoy advertising and being creative, marketing is a great area for you to explore. It's very fun and is always evolving, so no day is the same.
Hope this helps!
There are so many different routes into Marketing. Below are a few positions:
Product Marketing: They tend to work with leaders from other departments to help determine the go-to-market strategy
Marketing Automation: They work a lot with the different Marketing technology stack to ensure the systems are integrated correctly and processes flow smoothly.
Campaign Marketing: They are like the ring leaders. Their job is to design and execute marketing programs and determine which channels they will use such as, email, social media, paid media, etc.
Content Marketing: Typically are there to develop the stories that will help move the customer/prospect down particular journey. They help build brand awareness by making informative content that is easily digestable
A field marketing role is typically more 'all round' which helps you get a taste of different aspects of marketing, like the ones mentioned above. If you feel you are a generalist (rather than a specialist) or want to explore different sides of marketing before choosing a specialization, a field marketing role could be for you.
As a field marketeer you are responsible for the strategic planning and execution of marketing programs for a company or a certain territory (say: USA-West, UK+Ireland, Germany, North-America etc.). You are end-to-end responsible: from working with business stakeholders to work out the priorities and goals for the year, coming up with a mix of marketing tactics that support the strategic goals and the execution of those tactics. With tactics I mean any form of marketing activity. It could be an event or email campaign, but typically it's an integrated program that includes a variety of different activities to really surround your buyer with messages that trigger them to engage with your company. Example: content creation, used for content syndication, banner advertising, email nurture programs, webinar or tradeshow, press interviews for your CEO.
You can grow from a junior to a senior field marketing role, and even end up as a team leader or director of a group of field marketing managers. Growth can be achieved :
- through increased complexity in the projects you take on
- through becoming more and more autonomous in determining what you do and how you do it
- through becoming involved in strategic projects that impact the way things are done in your company when it comes to marketing and sales
- through expanding your territory (add more countries or states) or portfolio (if your company sells multiple product lines)
- through becoming a team lead or director
On another note: you can be a field marketeer and support the direct sales team, the indirect sales team, or even work with partners (other companies that sell your companies product on it's behalf). This could be a great learning opportunity as well because rotating from direct to indirect or partner gives a completely different perspective to what you and how you support the business.
As many people mentioned above, marketing is a very broad area to pursue. It can range from a more creative focus to a more analytical focus and anywhere in between. First, identify what your strengths are (are you interested in working with numbers? do you want to create graphics? is advertising something that interests you?). From here, you can somewhat narrow down your focus. It's also totally fine if you're not sure! What will really help is reaching out to people (ex: through LinkedIn, alumni from your school, professors, etc) who work in marketing related roles and asking them questions about what exactly they do and why they like doing it. This will give you a better sense of what each role is like in its day to day function. Ask yourself if their role is something you could see yourself doing.
I had a very similar experience. As I was entering college, I was on track to earn a Bachelor's degree in Marketing. I was passionate about Marketing but I wasn't sure what exactly. It was a long journey to find out that Digital Marketing was an area that I found to be really exciting. Within my current role, I work specifically on optimizing site experiences with the intention of creating a more seamless experience for our users while driving sales or conversions. I like this role because it balances analytical skills and creative skills in the sense that I can interpret real time data to generate ideas for potential tests or optimizations. It's all about finding what works for you and what fits your skillset. Best of luck!!!