Career questions tagged crm

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Is Salesforce Data Cloud actually becoming important for CRM and AI careers?

I’ve been exploring the Salesforce ecosystem recently and keep seeing a lot of talk about Data Cloud especially around AI and customer data unification. I’m honestly trying to figure out how important it really is in real jobs and not just in marketing content. From people actually working in this space: Is Data Cloud something that’s becoming essential for CRM roles or is it still more of a niche skill? And how does it usually fit into real projects like is it used more for analytics, marketing use cases,or something else? Also not sure if it makes sense to learn it early or if I should focus more on core Salesforce Admin/Consultant skills first and pick it up later. Would really appreciate any real-world perspective or experiences.

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