3 answers
Astella
Student
Clemson, South Carolina
1
Question
Updated
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What is a day in the life of a marketing associate?
Marketing Major, planning to become an entrepreneur and curious about possible job opportunities.
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3 answers
Dalia Salazar
Consulting
19
Answers
New York, New York
Updated
Dalia’s Answer
One of the best ways to understand a “day in the life” is to look at real job descriptions on LinkedIn, Indeed, or company career pages. Search for Marketing Associate roles, then compare the tasks across a few industries because the day-to-day work can vary a lot depending on the company.
Similar titles you can also search for include:
Marketing Coordinator
Marketing Assistant
Digital Marketing Associate
Content Marketing Associate
Brand Marketing Associate
Growth Marketing Associate
Marketing Operations Associate
Social Media Coordinator
Email Marketing Associate
Communications Assistant
When you read the postings, pay attention to what shows up most often: meeting support, content creation, campaign tracking, spreadsheets, coordination, or reporting. That will give you a much clearer picture of whether the role fits your interests and strengths. Then, you can network with people on LinkedIn who are in these types of roles and set up an informational interview where you ask about their career path and skills they've built to be successful in their role.
Since you want to become an entrepreneur, also look for roles that build transferable skills like customer research, messaging, branding, project coordination, and basic analytics. Those are the parts of marketing that often matter most when you eventually build your own business. You can also network with entrepreneurs in your community or on LinkedIn and set up informational interviews with them as well.
Similar titles you can also search for include:
Marketing Coordinator
Marketing Assistant
Digital Marketing Associate
Content Marketing Associate
Brand Marketing Associate
Growth Marketing Associate
Marketing Operations Associate
Social Media Coordinator
Email Marketing Associate
Communications Assistant
When you read the postings, pay attention to what shows up most often: meeting support, content creation, campaign tracking, spreadsheets, coordination, or reporting. That will give you a much clearer picture of whether the role fits your interests and strengths. Then, you can network with people on LinkedIn who are in these types of roles and set up an informational interview where you ask about their career path and skills they've built to be successful in their role.
Since you want to become an entrepreneur, also look for roles that build transferable skills like customer research, messaging, branding, project coordination, and basic analytics. Those are the parts of marketing that often matter most when you eventually build your own business. You can also network with entrepreneurs in your community or on LinkedIn and set up informational interviews with them as well.
Dan Berreth
Sales
13
Answers
Dallas, Texas
Updated
Dan’s Answer
It all depends where you work. If you work in a large corp you'll probably be focused on one part of marketing and do that. Meetings, collaborative work, phone calls, work you do on your own and of course some administrative stuff. If you work for a start-up you'll wear multiple hats. It also depends on what you market. A software company's marketing team looks and sounds a lot different than a terrestrial radio marketing team which looks much different than that of a retail store.
Sarina V
Business Analyst
9
Answers
San Jose, California
Updated
Sarina’s Answer
Hi! I agree- it depends where you work. For me, as a marketing student, I interned around an event for a software company. It required meetings for content, creative, and coordination of key visuals and interviews (scripting, recording, fonts, etc). It was fast paced and high visibility as well. - Required detail oriented work and strong people skills. Marketing is super broad, so it's always good to learn as much as you can - I enjoyed getting to work across creative, logistical, and analytical challenges. For an entrepreneur, I would recommend learning about relationship building, the impact of visuals, and focus on how to position yourself and your company. Marketing is a great way to develop those skills. Good luck!