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What is Marketing?

Tell me what marketing is and what do you have to do to become a Marketing woman.

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Aishwarya’s Answer

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hi there,


Marketing is the study and management of exchange relationships.The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."


The techniques used in marketing include choosing target markets through market analysis and market segmentation, as well as understanding methods of influence on the consumer behavior.


The four Ps of marketing are:
Product – The first of the Four Ps of marketing is product. A product can be either a tangible good or an intangible service that fulfills a need or want of consumers. Whether you sell custom pallets and wood products or provide luxury accommodations, it’s imperative that you have a clear grasp of exactly what your product is and what makes it unique before you can successfully market it.


Price – Once a concrete understanding of the product offering is established we can start making some pricing decisions. Price determinations will impact profit margins, supply, demand and marketing strategy. Similar (in concept) products and brands may need to be positioned differently based on varying price points, while price elasticity considerations may influence our next two Ps.


Promotion – We’ve got a product and a price now it’s time to promote it. Promotion looks at the many ways marketing agencies disseminate relevant product information to consumers and differentiate a particular product or service. Promotion includes elements like: advertising, public relations, social media marketing, email marketing, search engine marketing, video marketing and more. Each touch point must be supported by a well positioned brand to truly maximize return on investment.


Place – Often you will hear marketers saying that marketing is about putting the right product, at the right price, at the right place, at the right time. It’s critical then, to evaluate what the ideal locations are to convert potential clients into actual clients. Today, even in situations where the actual transaction doesn’t happen on the web, the initial place potential clients are engaged and converted is online.

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Gary’s Answer

Hi,
That is a great question....here is the Wiki answer:
Marketing is about communicating the value of a product, service or brand to customers or consumers for the purpose of promoting or selling that product, service, or brand. The oldest – and perhaps simplest and most natural form of marketing – is 'word of mouth' (WOM) marketing, in which consumers convey their experiences of a product, service or brand in their day-to-day communications with others. These communications can of course be either positive or negative. In recent times, the internet has provided a platform for mass, electronic WOM marketing (e-WOM), with consumers actively engaged in review, rating on goods and services.


In business, marketing can mean a lot of different things...especially nowadays with social media and the internet. The purpose of marketing is hopefully a positive message but as we see with politicians during election times, there is negative marketing as well. So basically marketing is conveying a message.
Marketing as a career can mean a lot of different things as well...it can be advertising, creating ads for media, sales, creating marketing plans on where and how to convey a message about your company/agencies product or service. Social media marketing is a huge field these days...creating a positive online presenence for your company, product or service.
Hope this helps.

Thank you comment icon yea i agree Noah
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Shankar’s Answer

Marketing is the study and management of exchange relationships.[1][2] The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." [3]


The techniques used in marketing include choosing target markets through market analysis and market segmentation, as well as understanding methods of influence on the consumer behavior.


From a societal point of view, marketing provides the link between a society's material requirements and its economic patterns of response. This way marketing satisfies these needs and wants through the development of exchange processes and the building of long-term relationships.


In the case of nonprofit organization marketing, the aim is to deliver a message about the organization's services to the applicable audience. Governments often employ marketing to communicate messages with a social purpose, such as a public health or safety message, to citizens.

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Shakeel’s Answer

Marketing is the study and management of exchange relationships.The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."


The techniques used in marketing include choosing target markets through market analysis and market segmentation, as well as understanding methods of influence on the consumer behavior.


From a societal point of view, marketing provides the link between a society's material requirements and its economic patterns of response. This way marketing satisfies these needs and wants through the development of exchange processes and the building of long-term relationships.


In the case of nonprofit organization marketing, the aim is to deliver a message about the organization's services to the applicable audience. Governments often employ marketing to communicate messages with a social purpose, such as a public health or safety message, to citizens


Refer to the link : https://en.wikipedia.org/wiki/Marketing

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Tejashree’s Answer

The management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P's of marketing:
(1) identification, selection and development of a product,


(2) determination of its price,


(3) selection of a distribution channel to reach the customer's place, and


(4) development and implementation of a promotional strategy.


For example, new Apple products are developed to include improved applications and systems, are set at different prices depending on how much capability the customer desires, and are sold in places where other Apple products are sold.
In order to promote the device, the company featured its debut at tech events and is highly advertised on the web and on television.
Marketing is based on thinking about the business in terms of customer needs and their satisfaction. Marketing differs from selling because (in the words of Harvard Business School's retired professor of marketing Theodore C. Levitt) "Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. And it does not, as marketing invariable does, view the entire business process as consisting of a tightly integrated effort to discover, create, arouse and satisfy customer needs." In other words, marketing has less to do with getting customers to pay for your product as it does developing a demand for that product and fulfilling the customer's needs.

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Raghav’s Answer

Marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the profit potential. It pinpoints which segments the company is capable of serving best and it designs and promotes the appropriate products and services.


Marketing is often performed by a department within the organization. This is both good and bad. It’s good because it unites a group of trained people who focus on the marketing task. It’s bad because marketing activities should not be carried out in a single department but they should be manifest in all the activities of the organization.

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N’s Answer

Marketing is the study and management of exchange relationships. The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."


The techniques used in marketing include choosing target markets through market analysis and market segmentation, as well as understanding methods of influence on the consumer behavior.


From a societal point of view, marketing provides the link between a society's material requirements and its economic patterns of response. This way marketing satisfies these needs and wants through the development of exchange processes and the building of long-term relationships.


In the case of nonprofit organization marketing, the aim is to deliver a message about the organization's services to the applicable audience. Governments often employ marketing to communicate messages with a social purpose, such as a public health or safety message, to citizens.

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Bettina’s Answer

I will answer from 2 perspectives - with MS Electrical Engineering degree and working in high tech companies for past decades.


i had affinity for marketing, sales and always had career aspirations to run the business, start my own startup. Marketing - strategic, product - was very important role/job for me. understanding technology, to be able to define next product and properly position for customers, to define value proposition versus competition - is part of Marketing.


Marketing is broad field...

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Arun’s Answer

Marketing comes in a wide variety of flavors based on audience, media platform and business in today’s evolving and dynamic marketplace.
Marketing is traditionally the means by which an organization communicates to, connects with, and engages its target audience to convey the value of and ultimately sell its products and services. However, since the emergence of digital media, in particular social media and technology innovations, it has increasingly become more about companies building deeper, more meaningful and lasting relationships with the people that they want to buy their products and services.

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Vishal’s Answer

Marketing is the study and management of exchange relationships.[1][2] The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

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Chris’s Answer

Marketing is the art and science of changing people's minds. You can affect a wide range of things, from helping people become aware of a brand for the first time to re-framing how they view it based on past impressions.


It's a wonderful arena, where no two days are the same. It's always be around as an industry, and it attracts some of the brightest and most fun people - so come join the fun!

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Vibin’s Answer

The action or business of promoting and selling products or services, including market research and advertising.
Marketing is the art of telling a story to a consumer that they want to hear that lets them persuade themselves that they want to buy something.

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Jamie’s Answer

Interesting question. Many people have many different views. It used to be about the 4 or 7 P's - see here


https://en.wikipedia.org/wiki/Marketing_mix


Now - have a think about something like the "Modern Marketing Manifesto" from Econsultancy.com


https://econsultancy.com/blog/62574-introducing-the-modern-marketing-manifesto/


Have fun exploring the hundreds of other definitions via Google!!! :-)

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Adil’s Answer

The management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P's of marketing:
(1) identification, selection and development of a product,


(2) determination of its price,


(3) selection of a distribution channel to reach the customer's place, and


(4) development and implementation of a promotional strategy.


For example, new Apple products are developed to include improved applications and systems, are set at different prices depending on how much capability the customer desires, and are sold in places where other Apple products are sold.

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Akshay’s Answer

Marketing is the study and management of exchange relationships.[1][2] The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." [3]


The techniques used in marketing include choosing target markets through market analysis and market segmentation, as well as understanding methods of influence on the consumer behavior.

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Sabin’s Answer

Marketing is a very challenging and rewarding field. I would recommend spending a year or two in sales in addition to whatever marketing training you get to really understand the give and take that happens in the trenches working directly with the customer. It will provide you with invaluable experience that will serve you the rest of your career.

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Vijoy’s Answer

Effective marketing is essential to the success of every organization. In fact, anyone who is offering a product or service will benefit from having a marketing brain on their team. Formerly taught as a supplemental module to a business degree, marketing is now taught at universities as a discipline in its own right.


Ever found yourself looking at an advertising campaign and thinking you could do better? Regularly get excited about the latest social media innovations? Pride yourself on your strong communication skills, especially when it comes to persuasion? Then marketing degrees could be for you.

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