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What type of classes to take if I like creating advertising for company?

What type of classes to take if I love to do advertising for company?

marketing-and-advertising
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Mary’s Answer

Hi there, and fantastic question! There are some great answers here from the other respondents which I would certainly echo. I would also add that being a clear, compelling communicator is a key part of working in the advertising space, so it's super helpful to hone your writing skills. You may end up writing ad copy, scripts for video ads, text for ads on social media, etc., as part of your work. With this in mind, I'd suggest some business writing or professional writing classes, a multimedia writing class, and possibly an editing class to get a good foundation.

Wishing you the best in your next steps!
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Jing’s Answer

Hi Shamika,

That's a good question, you’re already on the way if you enjoy creating advertising for companies.

You can start from foundation classes firstly, which including but not limited to "Introduction to Advertising", "Principles of Marketing", "Integrated Marketing Communications (IMC)", "Brand Strategy / Brand Management", which are core to learn how to ad campaigns are planned, how to target the right audience. Classes on Graphic Design / Visual Communication are required too, such as "Graphic Design Fundamentals", "Visual Communication", "Typography" etc., which you can learn how to design ads that catch attention and also skills used in real agencies. Given current practice, classes on "Digital Marketing", "Social Media Marketing", "Content Marketing", which will tell you how ads work on Instagram, TikTok, Google, etc and how brands engage online audiences.

Other than above core and foundation classes, Creative & Communication related classes need to pay attention and deep dive, for example, how to write slogans, headlines, how media effects on audience. Also Consumer Psychology, Marketing and Data Analysis is powerful to advertising.

As a student, you can have a plan first and move forward step by step. Best wishes to you.
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Dalia’s Answer

I’d agree that the core marketing and advertising classes matter, but I’d also strongly recommend building a broad foundation outside of business. Classes in literature, cultural studies, history, media studies, or even psychology can make you a much better advertiser because they help you understand people, language, symbols, and what resonates across different audiences. Advertising is not just about making something look good; it’s about understanding culture and behavior.

I’d also prioritize data analytics classes if you can. Modern advertising is highly measurable, so knowing how to read performance data, track engagement, and understand customer behavior can help you create ads that are not only creative but effective. Even basic skills in Excel, Google Analytics, or marketing analytics can make a big difference.

Another area worth paying attention to is AI in advertising. AI is already changing how campaigns are written, targeted, tested, and optimized. Learning how AI tools affect content creation, audience segmentation, and ad performance could give you an edge, especially if you want to stay current in the industry.

So if I were choosing classes, I’d look for a mix of:

marketing and advertising fundamentals
cultural or humanities courses for broader perspective
analytics/data-focused classes
classes or projects that expose you to AI and digital media tools

That combination would help you become the kind of advertiser who is both creative and adaptable, which is increasingly important in the field.
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Linda’s Answer

Hi Shamika. Yes, you should take all the typical advertising/marketing classes, if that is indeed the field that you want to go into. However, I think a well-rounded person who has a broad knowledge base makes for a better copywriter or art director. Take literature, history or art classes. Learn how to be a critical thinker. Take a debate class--as a creative, you will be called on not only to present your work, but to defend it. So you have to be comfortable speaking in public. Another idea is to also take an improv class. That could greatly help your creativity and being able to bounce ideas back and forth with others. I wish you much luck.
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