What could you do with a fashion marketing degree?

With a fashion marketing degree, there is so much one can do. You can branch out to different fashion brands and build with their company in different ways. There is magazine editing. There is marketing and digital media. There is also social media. There is a way you can market a brand in billboards and television. Fashion marketing has a wide variety of ways to get yourself out there without building from scratch.

There are so many opportunities with this degree. It will be difficult to list them all! I have provided a few options that are a good start into researching your potential fashion future.

Fashion marketing is a rewarding degree if you love apparel and marketing. The education provides a lot of opportunities both within and without the apparel field because it provides the foundations of marketing, product development, project management and building brands and brand strategy for apparel and beyond.

• Brand Management: this can include helping to help guide and shape the vision of a company's marketing goals and strategies. It's important to be plugged into the trends of the moment, culturally, technologically, politically and socially. A lot of brand strategy is built around being able to take the core mission of the brand and it's foundation and use the consumer trends in buying and such, from the categories above, and turn them into a compelling and marketable plan to execute and increase sales and expand the reach of the brand.
• Apparel Production Management: This can involve both domestic and international management of apparel factories, for example, managing customer production orders, forecasting volume of product and cost of production. You may also be involved in the apparel development side which includes sourcing materials for the garments, like fabric, trims such as buttons and zippers, and anything else that goes into the creation of a garment.
• Merchandising Coordinator/Manager: If you aren't a designer but want to be involved in shaping the apparel side, merchandising is a great option. Merchandising has a lot of meanings in fashion and apparel but generally, merchandising is the assortment or type of pieces and garments that go into a product line. This can include forecasting the styles that should be included in future seasonal releases or it could mean that you are helping a team choose from garments already designed to be released to retail locations. For example, if you work for Columbia Sportswear as merchandising coordinator for Women's Sportswear, your job would be to assist the Product Line Manager to choose which pieces would be best selling globally and put them up for retail merchandisers to select for their region.

These and many other positions are exciting and fulfilling career options that can lead to other incredible creative and apparel related paths.

Marketing is a broad field with a lot of range. You can qualify for many types of jobs with a fashion marketing degree. You could go into the business side of fashion and work in management or coordination. Or you could go to the more creative side and start entry level as an assistant in the fashion industry and work your way up to being a fashion buyer or top merchandiser. My advice is unless you want to sell fashion, skip retail! Its a dead end! Go straight for the fashion industry and start entry level. Even the right internship could catapult you into an amazing career!

Hi there!

First of all how awesome I think it is that you are seeking information about Fashion Marketing and Merchandising. I think what might be super helpful is setting up a time with someone at the local Art Institute in your area, this where I went to school for Fashion Marketing and Merchandising. I will say this, you do not need a degree to seek this type of work, you can get a retail job and apply for visual merchandising positions, they are typically entry level and you can really start to understand the scope of the work while getting paid!

Feel free to contact me with any other questions and I am happy to help.

Hi! You could do a lot with a fashion marketing degree. Fashion marketing degree is used to help to promote different companies with their fashion sense. By doing this it would allow you to become comfortable with different companies styles, trends,and what they offer. You would be helping to promote different brands that each company offers.

Hello! I’m Christina and I’m an apparel buyer. I work for a retail chain of stores that provide apparel for the entire family. As a buyer I travel to NYC every month to meet with vendors. They show me their latest designs and I buy styles that I think are best for my customers. It’s like shopping as a career! BUT, what you buy has to sell at a profit. You have some winners and some losers, but in the end, you need more of the first than the latter! I need to keep up on the latest fashion trends but know how they will translate to my customers. My customers are not the latest trend setters. There’s also a large amount of math involved in my job. I have to calculate profit and selling projections. It’s all pretty simple math. I work with Fashion Merchandiesers and Fashion Designers when I am in NYC. They are the ones who design, research and put together the clothing lines for the vendors. There are many other careers as well like fashion bloggers, influencers, sewers, pattern makers, trim buyers, planners, and textile experts. I hope I could offer you some insight! Good luck!