Hi Melanie! There are sooooooo many career opportunities within the fashion industry. In fact, fashion is in everyone's day to day tasks, whether we realize it or not. Let's start from waking up in the morning and heading to the bathroom to brush our teeth. Most of us have the cool purple, red or whatever color toothbrush we use, while others can be a bit more classic. But what we never think about is that someone had to actually create the design for those toothbrushes. In this case, the job would be product design. This is just one of many opportunities available to you. The most important part about the fashion industry is that there are so many avenues you can take; which is great for your career because you will continuously be developing and growing; being multifaceted within one industry alone. Before graduating from The Art Institute of Charlotte with a BA degree in Fashion Marketing and Management, I had already been in the fashion industry without even knowing it. I had already worked for Victoria's Secret as a sales associate. YES, this too is apart of the fashion industry. A designer creates the garment that ends up on the runway which is later massed produced for consumers to buy and be sold within stores across the world. That's where my position as a sales associate came into play. I had to learn what the brand was about so I can represent them well and assist its consumers with purchases. Not to mentioned online purchases and what it takes to set up for your consumer that doesn't particularly like to go into the store. This job is called Ecommerce.
When we shop online, we see model's wearing fashionable items that help us in decision making when it comes to our purchases. Well, there is a team of people from Stylists, to photographers, to makeup artists, set production, etc., that work together to give online consumers the final product. After graduating from college, my first entry level position was with Belk Inc. doing just this as a Assistant Stylist for Ecomm. When clothing was shipped from the stores into the corporate office, my team and I had to check them in, pick out clothing and accessories, such as jewelry, shoes, belts, hats, etc., boxed them up and send to our photography studio so the models could be shot in them. Pretty cool for straight out of college, huh?
Last but not least, I was also a visual merchandising associate and progressed all the way up to an assistant visual merchandising manager for Macy's. I later on went on to be a sales supervisior because I wanted and needed to learn more of the business of why we did what we did. Which brings me to this point and why the marketing and management part of my degree is so important:
Everything we do is business. Fashion is most definitely fun, however, it is not all glitz and glamour as it has been perceived for many years. You have to be dedicated and work hard just as any other industry in the world. My advice to you is to start with something you are or a brand you are passionate about and research all the possible positions within the job or company. Your opportunities are endless! You got this girl! Many blessings and successes to you!