There are so many opportunities with this degree. It will be difficult to list them all! I have provided a few options that are a good start into researching your potential fashion future.
Fashion marketing is a rewarding degree if you love apparel and marketing. The education provides a lot of opportunities both within and without the apparel field because it provides the foundations of marketing, product development, project management and building brands and brand strategy for apparel and beyond.
- Brand Management: this can include helping to help guide and shape the vision of a company's marketing goals and strategies. It's important to be plugged into the trends of the moment, culturally, technologically, politically and socially. A lot of brand strategy is built around being able to take the core mission of the brand and it's foundation and use the consumer trends in buying and such, from the categories above, and turn them into a compelling and marketable plan to execute and increase sales and expand the reach of the brand.
- Apparel Production Management: This can involve both domestic and international management of apparel factories, for example, managing customer production orders, forecasting volume of product and cost of production. You may also be involved in the apparel development side which includes sourcing materials for the garments, like fabric, trims such as buttons and zippers, and anything else that goes into the creation of a garment.
- Merchandising Coordinator/Manager: If you aren't a designer but want to be involved in shaping the apparel side, merchandising is a great option. Merchandising has a lot of meanings in fashion and apparel but generally, merchandising is the assortment or type of pieces and garments that go into a product line. This can include forecasting the styles that should be included in future seasonal releases or it could mean that you are helping a team choose from garments already designed to be released to retail locations. For example, if you work for Columbia Sportswear as merchandising coordinator for Women's Sportswear, your job would be to assist the Product Line Manager to choose which pieces would be best selling globally and put them up for retail merchandisers to select for their region.
These and many other positions are exciting and fulfilling career options that can lead to other incredible creative and apparel related paths.
This professional recommends the following next steps:
- Take some time to think about what you like about fashion and fashion marketing. Search the web for types of positions that could relate to that area of interest.
- Find people in the industry that you admire and follow them on social media. Read their blogs and find out about their stories to see how they got into their career.
- Look on LinkedIn for companies that you might want to work for. Search the people and positions within that company and reach out to them. Ask for informational interviews and advice from people who have positions that you are interested in. You will be surprised at how many people want to help out and offer insight.