I believe you can truly be creative, and think outside-the-box when it comes to careers. First, think of the aspect of Journalism you're most passionate about (what about it compels you to give it your attention). Then, define "pop culture," from your perspective (that term is pretty broad, so try narrowing it down a bit). Then, think about the "media field," again a bit broad. Once you begin narrowing it down, look for the commonalities between the three, and start tying them together (and, sometimes the career might not be obvious, because it has yet to be pioneered). OR, reverse your track, and think about the differences, the gaps, and how you can bridge them together. From there, you'll find your starting point; and if you're lucky, your destination.
I like to white board my mindstorms...or even write them down on paper. It could be lined, plain, large, small...whatever works for you. Sometimes a sea of post-it notes can act as building blocks...chain them together to find your path. This might seem passe, but I promise it's helpful if you're a visual learner, and/or your eyes are tired of apps and screens.
Someone you might want to follow: Seth Godin @ https://www.sethgodin.com/
Check out "Podcasting is the new blogging" https://seths.blog/2018/10/podcasting-is-the-new-blogging-2/