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I could not agree more with Kim's answer as Marketing organizations are diverse. In addition to the many types of roles in Marketing, the organization themselves are diverse in how they are structured. Some roles are centralized and form the foundation for a Marketing organization. Other roles are decentralized and are closer to the end customer. So if you are able to participate in an intern program, make the most of the opportunity and learn about the various organizations within Marketing.
As far as the aspect of your question about "crunching statistics," I have seen more integration of data and analytics into all aspects of Marketing. While still a blend of science and art, even the creative components can be tested to get to analysis. So understanding the importance of data and analytics is critical.
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Hi Lauren Great question! Marketing is a very diverse profession with many opportunities for you to consider. Examples include: market research, market management, strategic planning, promotions, product development, etc. All are (or should be) founded on the needs of the customer and requires an understanding of how businesses operate. You may want to consider doing a summer internship to explore what area and industry best suits you. Or join a marketing association to explore options. I believe AMA (American Marketing Assoc) offers reduced rates or free membership to students. Best of luck.
Marketing is simply presenting a product or service to the right person at the right time. You can do all kinds of things to make this happen. You can research what it’s like to be the customer. You could research what other products are doing in competition with yours. You could research how well your product satisfies the customers needs. You can also talk to the customers. Every sales person is a marketer.
If you want to learn more about marketing, go to a medium size company and talk to a sales person. The sales person will tell you that she or he uses marking materials, understands customer needs, and learns from data that’s given them about the customers behavior. A simple conversation is a great start