Public Relations specialists work to create a positive image for their clients. These clients include celebrities, brands, and organizations, among many more. In order to shape this reputation, specialists must be strong, creative writers and have the interpersonal skills to develop relationships with the media and those who will share information and spread the name of the client. Students will take classes in image management, media campaigns, newswriting, broadcast media, videography, and speech writing along with businesses classes to acquire these necessary skills.
Schools offer the option to major in either general Public Relations or Advertising or you may decide to specialize in a certain area. Some areas of specialization include Organizational Communication, Public Relations/Image Management, Political Communication, Health Communication, Sports Communication, International and Intercultural Communication, and Technical and Scientific Communication.
Last updated Dec 17 '17 at 23:22