What is the difference between a marketing and ad agency?
I'm wondering how they are differentiated. Also, are there some that perform both marketing and ad wrap-around? What is most common? Thank you! #marketing #advertising #ad-agency #marketing-agency #media #media-production #social-media
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Great to see your interest in this topic.
In its concept, Marketing is more broader then advertising, which is more of a component.
Marketing agencies work on all aspects of marketing, imagine a company is just starting off with a new product or service in the market. They would need to put their product or service out there and visible for potential buyers to know it exists, and eventually identify a need in that product.
This company could work with a marketing agency to plan go to market strategies, communication, placement, promotion and pricing plan, so to nurture an ongoing lead generation with the companies product or service (marketing's main role is to generate leads that are valuable to convert as sales).
Now imagine, this company, is already mature and wants to promote a new specific feature, product, service,this when they can work with an advertising agency to plan initiatives for that specific goal, boosting severely the product's visibility, thought different channels, like TV, buses, outdoors, mupis, etc., so here you see that advertising is a valuable component of the promotion side of marketing, while marketing it self, is a broader world.
I hope this example is helpful for you ;)
Having spent significant years in sales in my professional life, most companies have a marketing department to assist the sales team to promote the products.
For instance: I worked in the software industry where the marketing was responsible for promoting the products, create datasheets w/ the help from the engineering, arrange webinars, and decide where to promote the products: website, trade shows, and arrange speaking engagements.
What is Ad-Agency?
Most major companies (Soft drink companies, Cereal Companies, etc) use an Ad Agency to help them promote their products. This is a staff of people who assist and create advt, commercials and strategize what products to promote when to give incentives to create sales. It is more than marketing, it is a collection of industry knowledge, creativity, and art to lure attention and create interest.