As you start your new business, you will interact with different types of people. There are two sides to business 1. Relationships and 2. What you are offering. While this may be vague, it's definitely one of the things to being successful. The motto "People want to do business with people they like" is true. While you should maintain high integrity in whatever job you do, be honest with whoever you get to be your clients. Good Luck!
Starting a new business is never easy and the exact steps you need to follow will depend on what type of business it is that you're looking to start! That said, there's some questions that you can ask to at least get yourself going in the right direction.
1. What is the business you are looking to start, and what product or service will it provide?
2. How is it different and better than what others are offering? Why would someone use it versus a competitor?
3. Who will be the main user of the product or service? Think in terms of demographic groups. Men and/or women, children, working adults, students, parents, etc. You can mix and match to get more specific.
4. Once you define WHAT you're offering, WHY it is valuable, and WHO you're trying to get as a customer, you can start to come up with plans for how to contact clients.
As an example, the typical college student interacts with the world very differently than the typical restaurant owner, mechanic, or stylist. Try to think through your target audience's eyes as you develop a strategy.