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What is the job of a Public Relations Manager? Are these only in certain fields?

I really enjoy doing public relations activities, and interacting with the public. I hope to continue doing public relations activities, and eventually lead them. While I enjoy doing PR in the emergency services section, I dont really know how PR works in a company or business. #public-relations #pr #public-relations-management

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Jennifer "JJ"’s Answer

Public Relations practitioners work to protect and enhance a company's brand and reputation. They often report into Marketing. On the product and services side, I think of PR as conditioning the market for demand generation. PR people primarily write and issue press releases, deal with news media and influencers, handle crisis communication and issues management. To be a strong PR person, you need good writing skills, storytelling capability (story behind the story), and be able to deal in a fast paced environment. And to be able to make the complex simple.
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Kristen’s Answer

All advice so far has been great. I've worked on PR from both the agency side and the client side and there are a lot of differences between the two. At an agency, it can be a challenging and fast-paced job because you're often juggling multiple clients, sometimes in different industries. You might spend your day researching media outlets and reporters, pitching stories, writing press releases or other materials, meeting with clients, planning and doing strategy work. You'd also likely spend time planning and attending media events and responding to journalists. On the client/industry side it's different. You'll be working on just your organization, but you'll still be doing a lot of the other things agency people do, like writing press releases and pitching stories to media, planning media events, etc. You will also be the primary person handing things like crisis communications, and might be a spokesperson for the organization in interviews. It's always great to have some good knowledge of the industry you're working in if you're going to do PR, as it definitely makes it easier to get your job done effectively.
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Nathalia’s Answer

Every industry and company needs a good PR team. PR professionals can handle internal and external communications needs, and they can asses what is the best course of action to follow. They are communicating with the media, the public, stakeholders, and with employees. On the fun side, PR professionals can promote events, new products, and even destinations. They can also prepare key executives to become spokespeople. On the not-so-fun side, PR professionals also deal with crisis and issues management.

To sum it up, PR people are the voice of companies/organizations. They must be confident, creative, and collaborative!
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Chidozie’s Answer

PR professionals essentially plan and carry out activities (communication, events, etc) that help to promote the desired image of their clients or organizations. I really cannot think of any organization that would not require a PR manager in some form or the other as all organizations are interested in how they are perceived by their target audience. I would say that PR in a company is more fast-paced and demanding than it would be for emergency services as companies who fail to properly manage their reputation may suffer serious financial losses. PR managers in the private sector typically have to anticipate and quickly address potentially damaging developments affecting their employer's reputation.
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Lydia’s Answer

Public relations professionals are needed in almost every industry. I've worked in PR in travel/tourism, consumer product goods, tech, and financial services. PR professionals help drive visibility for a company or issue by developing messaging, working with the media both proactively and reactively and telling compelling stories. PR is really about telling the story of who you work for and how it's relevant to what's happening in the broader world.
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Mike’s Answer

Here is a great article to read to help out w/ what a PR manager does.

https://www.betterteam.com/public-relations-job-description
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