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How to send a good cold email?

I don't have relative experience but I want to begin my career. #cold-calling

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From: You
To: Friend
Subject: Career question for you

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Gagan Singh’s Answer

The hardest part about cold-emails is sending your first one! So go out there and knock out that first one! As a recipient of cold-emails, I love hearing from folks that share similar interests and am eager to help.


Below are some tips for sending out a cold email:
1. Keep it short. People are busy and you want to respect their time.
2. Give context for why you're reaching out to the recipient. Doing your homework and showing passion for the work they're doing is critical to convincing someone to reply to your "ask".
3. Have an "ask" in the email, whether that is to get a coffee, get on a phone call, etc.
4. Related to point 1 above, don't make the ask too large. So, asking for a 20-minute chat is appropriate, a 45-minute chat is not. Bonus points: when you speak with the person, limit it to the allocated time.
5. Do: ask for advice; don't: ask for a job.

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Greg’s Answer

Not sure that cold email would be the best and only approach. But, if that is at least one of your approaches I would say try to do your homework first and find out who you are targeting to impress. Make sure that person is a decision maker or major influencer and I would follow up with a phone call. Or, call first. As a hiring manager, a lot of emails from unknown people are simply deleted. There are a lot of security threats out there and we are instructed not to open emails from unknown people

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Andrew Vo’s Answer

Hi Ena,

Cold-emailing is the best. I say it's the best because almost every single form of email that you send out is never going to be considered warm haha!

But really, short and concise is the name of the game. You need a good email subject as well because the hardest step is getting someone to open it in the first place.

You can help your message though by making the information relevant to the persona you're sending to and the company they work out. A message that resonates will typically be one that helps them help their customers.

These are a few tips but it always takes years to improve, but good luck and good job starting early!
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Brendon’s Answer

Hi Ena,

Here are some tips that will help:

- Write an interesting subject (to increase the chances of them reading it).
- Use an app like Grammarly to avoid or correct errors in spelling, punctuation, and grammar.
- Leave a professional signature in your emails with your contact information for work (so the client can choose a method to contact you).
- Write a lot of emails to become comfortable with the process.
- Reread and edit (when necessary).
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