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Questions related to media marketing

When I am looking for internship, there are some job in which the tile is "media marketing". So I would like to know more about what is the greatest difference between media marketing and marketing? Does media marketing is mainly relied on the use of social platform? If I want to work on media marketing but only have some experience regarding media, will I still be considered when apply a job about media marketing?

thanks! #media #social-media-marketing

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Kandice’s Answer

"Media marketing" is pretty broad, but I think it could just be how marketers are referring to the area of marketing nowadays, because we do have social media, television, etc. Sometimes marketing can mean operating a marketing booth at an event or creating the marketing materials themselves.

I've seen many media/marketing-related job posts that consider media marketing to encompass all types of marketing: in-person, social media, and other platforms. Go ahead and apply to anything you think you could do - it doesn't hurt to try. And be prepared to relate your prior experience in the field of media to how it also exposed you to media marketing.

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Anny’s Answer

Different companies/agencies have different definitions for a role. Typically, media marketing refers more to where the message is communicated, including traditional (inline TV, radio), out-of-home, CRM, and digital media (social, interactive games, digital, etc). Social can refer to posts but also to the ads that are targeted to specific audiences. In some marketing organizations, social can be managed by two groups, a social team (posts) and a media team (ads).

Marketing can refer to brand management and planning, product development, market analytics/research, or media, to name a few.

If your interest is in media marketing and you are seeking an internship, having limited experience with a few channels will not limit your opportunities. In fact, there isn't any expectation for in-depth experience because it is an internship.
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Charles’s Answer

Social media marketing is different from the conventional mediums such as print, tv, and radio. Social Media is all about engaging with people online through various services like Facebook, Twitter, Snapchat, Pinterest, email, and web.
Everything is going socially because that is where a lot of people are at nowadays. Having social media marketing experience is a huge plus, even if you end up working in tv or radio. I think print is going the way of the phone book. As there are so many magazines out there, and newspapers have consolidated and are going online as well.

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Nash’s Answer

Social media/influencer marketing has truly changed the game. The difference in this type of marketing in relation to others is that folks who have a huge following are automatically sought after by companies to become an advocate of their products. In today's time, every day companies have realized that they don't need to reach out to internationally known celebs, they just need to reach out to these "insta celebs" who can market their product and make a huge difference in their conversions. I think having a combination of print and digital marketing is great! In fact, understanding print marketing is a bonus. But due to the age of digital, I would highly focus on media trends transpiring in the realm of digital and become aware/skilled around that. :)

Nash recommends the following next steps:

Look into digital trends.
Look at how some successful individuals/companies are running their social campaigns and what's working.
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Sonia’s Answer

Media Marketing is quite broad, as it can include both new/digital media (video, social media, websites, etc) and traditional media (TV, radio, print, etc), but regardless of the channels at your disposition the objective is always to promote a product or service, and drive engagement from your audience. In it you will develop a deep understanding of the different audiences, and how they relate and react to the channel and the message you use.
Both in traditional and digital media it helps to know the trends, and see what successful companies are doing. If you already have some experience in media marketing and it's your area of interest, do apply to those jobs (the names might vary: look for media marketing, digital marketing or social media marketing), and keep strengthening your knowledge on it.
The best advice I ever got regarding job applications was to remember that it's a numbers game: the more CVs you send, the more interviews you get, the more offers you get. And in each interview you understand better you strengths, where you need to get more experience, and what it is that the job really requires.

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