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What do you love most about market management? What are some downsides to the job? What does an average day look like for you? What is your favorite work memory? What are your responsibilities?

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Brittney’s Answer

What I love most about marketing management is that no two days are ever alike. If you're looking for an fast paced industry that leverages your creative thinking then look no further. I worked as a marketing manager for several years at a national radio station.

Here are some of the tasks I worked on weekly:
*Weekly Promotions Meetings (where we created contest and ad campaigns tailored to each specific client)
* Plan and schedule live broadcasts
* Work with record companies to book talent to do live meet & greets, concerts, and other promotions
*Plan large trade shows and concerts. Manage vendors.
*Client meetings negotiating budgets, needs, and desires

What are the downsides of the job?
*No two days are a like. You have to be comfortable with pivoting on the fly.
*Work Schedule is sporadic. Lots of nights, weekends, and holidays
*Work slows due to economic reasons (pandemics, recessions, etc.)
*There's a lot of gray area. You have to be willing to ask detailed questions to uncover client needs and you often have to sell them on the final product.

I have so many favorite memories because each month I met new celebrities and launched new products. One of my favorite things was creating a contest where a nationally recognized recording artist came to help promote the launch of McDonald's Frozen Strawberry Lemonade by giving away a brand new Volkswagen Beetle that was wrapped with McDonald's signage.
Thank you comment icon Thank you, Brittney!! emmy
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Cheryl’s Answer

What I love most about my job as a digital marketing manager is that I am always busy. There are always tasks and challenges at hand that make my job fun, interesting, and I am constantly learning everyday!

Some downsides to the job: I work 100% virtually remote, so at times, I do miss working and having deeper connections when working in the office.

My normal day will look like this: Answer emails, work with our third party agency to create digital ads for Facebook/Google/Programmatic, cross-collaborate with other team members in the marketing department, find personal projects to work on outside of my daily routine.

My favorite work memory: All the accomplishments I've made at my company and all our team building activities

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Sunny Hahn’s Answer

What I love most about being a marketer is that you can be creative and be innovative in your approach. Even if you have the same brand and product, your marketing strategy/plan should change often to reflect changes in the market and consumer trend. If you like challenging status quo and can stay curious all the time, this would be a great job.

The downsides would be that you have to stay alert and curious to changes ALL THE TIME.

My average day.week would look like planning for next year's marketing strategy, planning for the next big campaign and check on promotion results to support the business.
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Kelly’s Answer

I agree with Brittney - marketing is fun because there's both a routine but also a uniqueness to your days. There are metrics that you need to measure for any marketing campaign (what were your success metrics and then how did the campaign measure up to them); which gives you a very data driven, analytical approach to the work. But then you also get to work on the creative side of the equation in helping to build out what the marketing campaign should look like based on the customer you are trying to attract.

Marketing can also run the full spectrum of work. The management side can be campaign management, client management, or administrative management. And outside of "management" you can work on the creative side which can be either the design work or the creative concepts.
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