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who long does it take to be a Search Marketing Strategists?

it takes 6-8 years

Thank you comment icon aroudn 6-7 years for me Eric

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Jon’s Answer

I think this could be a question that has many answers... I'm not sure a set TIME is a realistic answer here.
There are many different definitions and skill levels of what a Search Marketing Specialist is or does.
It can also depend on where you work - If you work for a large corporation, you might get a job focused on a specific task like email campaigns or social media campaigns, but if you're with a smaller company - you do everything :)

As for schooling that gives you the title "Search Marketing Specialist", I don't know.
I can tell you that the most valuable asset to get a job as a "Search Marketing Specialist" would be actual task/job experience.
Whether you get that by being an apprentice and/or volunteering at a place that does Online Marketing or if it's by building your own online space using digital marketing techniques to "prove your stuff", that "real life" experience will land the job better than that Digital marketing course (I'd choose both of course).

In many cases you start out at the bottom of the pay scale because you haven't prove yourself and you're still learning, don't shy away from that because the experience is priceless and will set you up for success later on.

Never underestimate the path of small beginnings... it often leads to great things!

Good luck with everything!
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Jess’s Answer

SEO is such an important marketing skill! One of the best ways to actually learn this skill is not at college (though they may cover it briefly in academic courses) but with free certifications and online learning platforms. My favorite that is completely free is HubSpot's SEO course that covers what it is, how to apply it to blog/web content, and more. They also have other courses like inbound marketing, analytics and more. I think the best search specialists have an understanding of both the content marketing world and data analytics that provide business results. I think it should only take a year or two to be able to learn these skills and get an entry-level position doing them, given they are in such high demand for businesses today.
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Haley’s Answer

You should study Marketing or Advertising to get a full picture of the field. Then hone in on Search Marketing through listening to podcasts and learning on the job. It's a highly analytical portion of marketing, so taking analytics courses and focusing on growth marketing or performance marketing will help.

Search Marketing is a constantly changing field, so ongoing education will become a part of your daily job. I don't think it takes much time to get into the field, but it does take a few years to become good at it and, again, it's constant ongoing learning through experimentation, podcasts and reading.
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Samuel’s Answer

It takes 5 to 7 years of consistent learning to become an expert in any field.
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