5 answers
Bui
Student
Vũng Tàu, Ba Ria - Vung Tau, Vietnam
3
Questions
Updated
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I have researched about target audience term and I occasionally heard from professional a term like " buyer persona " So I also possess several buyer persona templates. But it has a problem again :((
Whether I fill it out will be the ideal customer form I envision in my head, or will I have to take other measures to collect raw data before I fill it out. (like sending surveys, etc.). But actually, this is quite difficult for a beginner like me
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5 answers
Eric Shuai
Product Marketing
3
Answers
Seattle, Washington
Updated
Eric’s Answer
Let’s start by defining what makes up a good target audience:
- It identifies a group of customers that your product can win over by uniquely address one of their needs or pain points
- It helps you understand how these customers evaluate your product or service vs. the competition
- It helps you find or target these customers in the market through identifiers like demographics that can be applied to various marketing tactics (i.e. social media, ads, in-store, etc.)
- It helps you understand how they learn about your category of products & services, where they would buy them, who they’d ask for advice, etc.
Having a target customer doesn’t mean you won’t sell to people who do not fit that description. But it helps you focus your message, what features you prioritize for your product roadmap, what sales channels you invest in, how you price your product, etc.
If you look at the ads for the Apple Watch Ultra, for example, you would instantly realize that they crafted the message and the features to extreme outdoor enthusiasts. However, you see many soccer moms, teenagers, and other people outside of that target audience who buy and proudly wear the watch too.
- It identifies a group of customers that your product can win over by uniquely address one of their needs or pain points
- It helps you understand how these customers evaluate your product or service vs. the competition
- It helps you find or target these customers in the market through identifiers like demographics that can be applied to various marketing tactics (i.e. social media, ads, in-store, etc.)
- It helps you understand how they learn about your category of products & services, where they would buy them, who they’d ask for advice, etc.
Having a target customer doesn’t mean you won’t sell to people who do not fit that description. But it helps you focus your message, what features you prioritize for your product roadmap, what sales channels you invest in, how you price your product, etc.
If you look at the ads for the Apple Watch Ultra, for example, you would instantly realize that they crafted the message and the features to extreme outdoor enthusiasts. However, you see many soccer moms, teenagers, and other people outside of that target audience who buy and proudly wear the watch too.
Jacob Taylor
Production Manager
523
Answers
Stafford, Virginia
Updated
Jacob’s Answer
It's great to see that you're actively researching and learning about target audience and buyer personas. As a beginner, creating accurate buyer personas can indeed be challenging, but here's some advice to help you:
1. Start with Existing Data: Utilize any data you may already have from your current customers or audience. Look at past interactions, social media insights, website analytics, or customer feedback to identify common characteristics and preferences.
2. Conduct Surveys or Interviews: Surveys and interviews are valuable tools to collect raw data from potential customers. Keep your questions focused on understanding their needs, pain points, preferences, and behaviors. You can use online survey tools or engage with people in person or through virtual channels.
3. Analyze Competitors: Research your competitors and their customer base to gain insights into their target audience. Understand what sets your product or service apart and which demographics are most attracted to your offering.
4. Use Social Listening: Monitor social media platforms and online communities related to your industry. Social listening allows you to understand conversations and sentiments around your niche, helping you identify common themes and interests among your potential customers.
5. Look for Trends and Patterns: After collecting data, look for patterns and trends to create segments within your target audience. These segments will help you tailor your marketing strategies to specific groups.
6. Refine Over Time: Creating buyer personas is an ongoing process. As you gain more experience and interact with your audience, you'll gain better insights. Continuously update and refine your buyer personas to keep them accurate and relevant.
7. Don't Overcomplicate: While it's essential to have detailed buyer personas, it's also crucial to avoid overcomplicating the process. Start with basic information like demographics, goals, and challenges, and then expand from there.
Remember, creating accurate buyer personas is vital for effective marketing and customer engagement. It may take time and effort, but the insights you gain will guide your strategies and ultimately lead to better outcomes. Stay open to learning, engage with your audience, and use both quantitative and qualitative data to refine your understanding. As you grow in your expertise, you'll become more adept at creating comprehensive and impactful buyer personas. Don't be discouraged by the initial challenges; every step you take will contribute to your success in understanding and reaching your target audience. Good luck!
1. Start with Existing Data: Utilize any data you may already have from your current customers or audience. Look at past interactions, social media insights, website analytics, or customer feedback to identify common characteristics and preferences.
2. Conduct Surveys or Interviews: Surveys and interviews are valuable tools to collect raw data from potential customers. Keep your questions focused on understanding their needs, pain points, preferences, and behaviors. You can use online survey tools or engage with people in person or through virtual channels.
3. Analyze Competitors: Research your competitors and their customer base to gain insights into their target audience. Understand what sets your product or service apart and which demographics are most attracted to your offering.
4. Use Social Listening: Monitor social media platforms and online communities related to your industry. Social listening allows you to understand conversations and sentiments around your niche, helping you identify common themes and interests among your potential customers.
5. Look for Trends and Patterns: After collecting data, look for patterns and trends to create segments within your target audience. These segments will help you tailor your marketing strategies to specific groups.
6. Refine Over Time: Creating buyer personas is an ongoing process. As you gain more experience and interact with your audience, you'll gain better insights. Continuously update and refine your buyer personas to keep them accurate and relevant.
7. Don't Overcomplicate: While it's essential to have detailed buyer personas, it's also crucial to avoid overcomplicating the process. Start with basic information like demographics, goals, and challenges, and then expand from there.
Remember, creating accurate buyer personas is vital for effective marketing and customer engagement. It may take time and effort, but the insights you gain will guide your strategies and ultimately lead to better outcomes. Stay open to learning, engage with your audience, and use both quantitative and qualitative data to refine your understanding. As you grow in your expertise, you'll become more adept at creating comprehensive and impactful buyer personas. Don't be discouraged by the initial challenges; every step you take will contribute to your success in understanding and reaching your target audience. Good luck!
Jerome Dees Jr.
Sales Professional and Networking Expert
510
Answers
San Francisco, California
Updated
Jerome’s Answer
This is a process that can become complex and contain numerous factors. Start simple, just pick 4 or 5 things that are common among people who may buy from you. When I’m doubt, pick a similar company and do research on them.
For me, selling food, I have the following:
Office Managers or Admins
No Age Constraints
Organizations with 20+ People
Located in SF or Oakland
Although people may buy for events and parties, my primary customer works in an office and orders consistently.
Hope this helps some.
For me, selling food, I have the following:
Office Managers or Admins
No Age Constraints
Organizations with 20+ People
Located in SF or Oakland
Although people may buy for events and parties, my primary customer works in an office and orders consistently.
Hope this helps some.
Iván Cárdenas Valenzuela
Catalog manager
7
Answers
Guadalajara
Updated
Iván’s Answer
It sounds like you're on the right track with your research on target audiences and buyer personas. Buyer personas are indeed a valuable tool in marketing and business strategies. However, I can help you better if you specify the problem you're encountering with your buyer persona templates. What issues are you facing? Are you unsure how to create effective buyer personas, struggling with gathering the necessary information, or something else? Please provide more details so I can offer you appropriate guidance and solutions.
Thanks, can't wait to put this advice into action!
Bui
Jon ODonovan
Digital Marketer & Web Developer
3
Answers
Tampa, Florida
Updated
Jon’s Answer
Take a look at this guide and template https://lookingformarketing.com/guides/view/user-personas