4 answers
Ava
Student
West Deptford, New Jersey
1
Question
Asked
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How do I find a job in marketing that is statistical but also creative? #Spring25
I want to get a job in marketing but also want to be on the advertising side of things so I can be creative with my work.
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4 answers
Jordan Salisbury
Digital Marketing Manager
1
Answer
American Fork, Utah
Updated
Jordan’s Answer
There are lots of marketing careers that bridge both statistical and creative job functions, which is the same reason I pursued marketing. I am a Paid Search Manager and I do Google and Bing search ads. This position leans more towards data but I also get to think of new keywords, what ad copy to use, and how landing pages could perform better for our ads.
There are a lot of other jobs that would fit what you are looking for as well (listed below). Keep in mind each job function may change based on the company you work for.
- Paid Social: Similar to paid search but add in creative images for social platforms
- Product Marketing Manager: analyzes win/loss and usage data, pricing skus, and more. Creatively they help position the product, write messaging, and shape go to market launches.
- Conversion Rate Optimization (CRO) Specialist: Uses stats to read results of performance of web pages, and creates new landing page layouts, copy and UX ideas to test.
- Brand/Communication Strategist: Dissects share-of-voice, sentiment, and econometric data. Creatively develops brand platforms, campaign themes, and creative briefs.
- Marketing Analytics: Analyze data from various different marketing functions and then creates slides or creative briefs for content and media teams.
Hope this is useful!
There are a lot of other jobs that would fit what you are looking for as well (listed below). Keep in mind each job function may change based on the company you work for.
- Paid Social: Similar to paid search but add in creative images for social platforms
- Product Marketing Manager: analyzes win/loss and usage data, pricing skus, and more. Creatively they help position the product, write messaging, and shape go to market launches.
- Conversion Rate Optimization (CRO) Specialist: Uses stats to read results of performance of web pages, and creates new landing page layouts, copy and UX ideas to test.
- Brand/Communication Strategist: Dissects share-of-voice, sentiment, and econometric data. Creatively develops brand platforms, campaign themes, and creative briefs.
- Marketing Analytics: Analyze data from various different marketing functions and then creates slides or creative briefs for content and media teams.
Hope this is useful!
Jess Leitner
Brand Marketing
9
Answers
Severn, Maryland
Updated
Jess’s Answer
Love that you're thinking about how to blend both sides of your brain. There are roles in marketing that strike a perfect balance between creativity and data.
In my own career, I’ve found that sweet spot in recruitment marketing. As an Employer Brand Manager, I get to be creative by writing copy, designing visuals, and running social campaigns, but I also focus on performance metrics to understand what’s working and what’s not. It’s a great example of a marketing path where you can flex both analytical and creative muscles.
You might also explore areas like performance marketing, paid social, or growth marketing, especially on the advertising side. These roles often involve campaign strategy, A/B testing, audience segmentation, and making data-driven decisions, while still allowing room for creative execution.
To start building your path, try exploring tools like Google Analytics, Meta Ads Manager, or Canva for creative work. Run test campaigns or create mock projects to build experience and figure out what you enjoy most.
The good news is that marketing needs people who can do both—bring creative ideas to life and also back them up with data. You're already thinking like a strong candidate by wanting that mix. Keep exploring and building both skill sets, and you’ll find the right role for you.
In my own career, I’ve found that sweet spot in recruitment marketing. As an Employer Brand Manager, I get to be creative by writing copy, designing visuals, and running social campaigns, but I also focus on performance metrics to understand what’s working and what’s not. It’s a great example of a marketing path where you can flex both analytical and creative muscles.
You might also explore areas like performance marketing, paid social, or growth marketing, especially on the advertising side. These roles often involve campaign strategy, A/B testing, audience segmentation, and making data-driven decisions, while still allowing room for creative execution.
To start building your path, try exploring tools like Google Analytics, Meta Ads Manager, or Canva for creative work. Run test campaigns or create mock projects to build experience and figure out what you enjoy most.
The good news is that marketing needs people who can do both—bring creative ideas to life and also back them up with data. You're already thinking like a strong candidate by wanting that mix. Keep exploring and building both skill sets, and you’ll find the right role for you.
Bethany Corne
Program Manager
3
Answers
Detroit, Michigan
Updated
Bethany’s Answer
Hi Ava! Great question. Marketing has tons of opportunities to be both statistical and creative - so you are definitely in the right mindset. I'd recommend looking at jobs in marketing agencies that specialize in this type of work. Often, when you're "in-house" at a company, they rely on creative work to be managed by outside agencies. Therefore, looking at roles within agencies could give you more flexibility to both analyze and interpret data, while also finding ways to creatively represent it.
Also, dive deep into your research! Look at job boards. What jobs stand out as something that could bridge your two interests? What are the titles of the jobs you're looking into, and what skills are required? You could even go a step further and reach out to people in the industry for introductory interviews. In those conversations, you can ask about the person's career, how their work balances between statistical analyses and creativity, and what advice they have for someone trying to get into a career like theirs. Often people love to share their experience, especially if you are genuinely curious.
Last tip - if you need help writing an email to request that interview, consider using ChatGPT or another AI LLM. It can help you draft a professional email to send to anyone you want to speak with - just remember to personalize it so it sounds like you.
Good luck in all your endeavors!
Also, dive deep into your research! Look at job boards. What jobs stand out as something that could bridge your two interests? What are the titles of the jobs you're looking into, and what skills are required? You could even go a step further and reach out to people in the industry for introductory interviews. In those conversations, you can ask about the person's career, how their work balances between statistical analyses and creativity, and what advice they have for someone trying to get into a career like theirs. Often people love to share their experience, especially if you are genuinely curious.
Last tip - if you need help writing an email to request that interview, consider using ChatGPT or another AI LLM. It can help you draft a professional email to send to anyone you want to speak with - just remember to personalize it so it sounds like you.
Good luck in all your endeavors!
Steve Gandola
Marketing
7
Answers
Rocklin
Updated
Steve’s Answer
Hi Ava. You're speaking my language. Having a blend of quantitative and creative skill is a strong advantage. Many have one or the other. Here are some options to consider.
1. You could start out in a quantitative roll, with intention to transition more to the creative side. This is what I did. I started out in in-house market research (you could also do it in an agency). Then I transitioned into marketing management where I got more into the creative. I love this path, but one real hurdle is overcoming being pigeonholed into being just a data person.
2. You can start with data analytics. The difference is market research is more strategic, where analytics is more tactical--evaluating in-market tactics. But again, you'd have to transition to the more creative side later.
3. You can take a more creative-oriented job and then push yourself to be quantitative. One team that I took over had multiple people that were involved in the creative side, but they had not been using data to drive their decisions. It took some work to train them to develop an ROI in advance to justify their decisions, and then an ROI to evaluate their efforts after the fact. If you do this even when it is not required of you, you will shine.
4. You can take a more creative role, but buddy up to people in the research department. They are very smart and can give you ideas for how their discipline can help you in yours. Then you partner with them to implement research to drive your work. You may have to pitch in order to get some funding, but even that will let you stand out.
Quite honestly, most entry level positions are involved in one or the other unless you are in a micro business or startup where everyone has to wear many hats. But wherever you go, there is need to marry these two. So, don't give up on your passion to work both sides.
1. You could start out in a quantitative roll, with intention to transition more to the creative side. This is what I did. I started out in in-house market research (you could also do it in an agency). Then I transitioned into marketing management where I got more into the creative. I love this path, but one real hurdle is overcoming being pigeonholed into being just a data person.
2. You can start with data analytics. The difference is market research is more strategic, where analytics is more tactical--evaluating in-market tactics. But again, you'd have to transition to the more creative side later.
3. You can take a more creative-oriented job and then push yourself to be quantitative. One team that I took over had multiple people that were involved in the creative side, but they had not been using data to drive their decisions. It took some work to train them to develop an ROI in advance to justify their decisions, and then an ROI to evaluate their efforts after the fact. If you do this even when it is not required of you, you will shine.
4. You can take a more creative role, but buddy up to people in the research department. They are very smart and can give you ideas for how their discipline can help you in yours. Then you partner with them to implement research to drive your work. You may have to pitch in order to get some funding, but even that will let you stand out.
Quite honestly, most entry level positions are involved in one or the other unless you are in a micro business or startup where everyone has to wear many hats. But wherever you go, there is need to marry these two. So, don't give up on your passion to work both sides.