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What type of careers can you get into with a Mass Comm degree?

I'm trying to get more of an idea of what is out there for incoming freshman at my university. I am a mass comm major and I have received a few questions but they're not pertaining to my concentration within the major. #tennesseestate #masscommunications #hbcus #communications #marketing-and-advertising

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Jeff’s Answer

With a Mass Comm degree you can work in the advertising and PR agency business. You can work in a corporate communications department within a company. I would make sure that whatever you do you secure a lot of knowledge in digital and social communications channels beyond traditional mass communications. Also make sure you work to get a professional internship or two before you graduate. It will be vital t you getting a job after school. Also taking some marketing and business classes will be important.

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Nathalia’s Answer

You can do so much with a Mass Comms degree. I think what is most important is finding out what interests you the most, and then focus on securing internships that will give you the necessary experience to succeed after graduation. I'd recommend at least three different internships - this will help you see what you could do after.

A few things you could do: Internal Communications, Social Media, Public Relations, Analyst Relations, Executive Communications, Account Executive (agency work), Creative Writing, Copywriter, Marketing Coordinator, etc.

A good reminder is that not all the options will focus on writing, there are several other things a communications professional can do and you can leverage your degree to find that dream job.

The options are endless, but I believe those who find their niche are the ones who will be able to secure a great job right out of school!

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Bianca’s Answer

The most common fields that hire Mass Comm grads include marketing, public relations and political campaigns. When it comes to choosing a career path, however, feel free to think out-of-the-box. I graduated with a political science degree and a master's in journalism which ultimately led me to Creative Sports Marketing which is totally unrelated! To keep your options open, the key is to take on extracurricular activities in other areas of interest (in my case, sports) or spin how your degree can apply to a unique field — for example, when I was interviewing for this creative marketing position at ESPN they asked how I could fulfill this position without* a marketing degree; I answered by explaining how marketing/ads incorporate storytelling to inspire a viewer to tune-in or purchase a product which, with my journalism degree, is right up my alley. Do a little soul-searching; If you're interested in marketing, what type of marketing and what type of role? Think ahead for what skills could get you there? Intern within your area of interest. Hope this helps!

Bianca recommends the following next steps:

Research "Best Jobs for Communication Majors" online and look into whichever strikes your interest. Here's one list that I found on the topic: https://www.payscale.com/college-salary-report/common-jobs-for-majors/communication
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Hollie’s Answer

A Mass Comms degree is valuable in a variety of professions. Luckily, it's being recognized more as a "real" profession in many companies, with the importance of comms being valued internally and externally. In many Fortune 500 companies, you'll find a bevy of opportunities. Externally, Public Relations, Social Relations (business & influencer) and Analyst Relations. Internally you could look for employee communications, or specialize in an area of the company like HR or Crisis communications.

Mass Comms may also fall under a Marketing or HR organization. Before working for companies with dedicated comms roles, the comms roles I held fell into these structures. Really just depends on the company.

You could also explore dedicated marketing, advertising and PR agencies, or even strategy focused agencies who help companies will all of these various needs develop their comms strategies - or they may even produce the content.
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