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What is a day in the life of a marketing associate?

Marketing Major, planning to become an entrepreneur and curious about possible job opportunities.

fall25 marketing marketing-and-advertising
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Sarina’s Answer

Hi! I agree- it depends where you work. For me, as a marketing student, I interned around an event for a software company. It required meetings for content, creative, and coordination of key visuals and interviews (scripting, recording, fonts, etc). It was fast paced and high visibility as well. - Required detail oriented work and strong people skills. Marketing is super broad, so it's always good to learn as much as you can - I enjoyed getting to work across creative, logistical, and analytical challenges. For an entrepreneur, I would recommend learning about relationship building, the impact of visuals, and focus on how to position yourself and your company. Marketing is a great way to develop those skills. Good luck!
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Francie’s Answer

In addition to the comprehensive guidance provided above, your responsibilities at a large / international company will require different marketing messages that align with the culture of the specific country. Marketing in the US has a different perspective/ focus than in Europe or in Asia.

Francie recommends the following next steps:

Take advantage of all internship opportunities to build your skills and resume
Take advantage of alumni who are working in marketing as potential contacts for internships or jobs in marketing. Career counseling office at your college should be able to help you with the alumni listing.
Thank you comment icon In addition to the comprehensive guidance Specifically, Marketing approaches vary significantly across geographies: US campaigns often emphasize individual achievement, innovation, and direct calls-to-action, while European markets typically favor subtlety, quality craftsmanship, and sustainability messaging. Asian markets may prioritize community values, relationship-building, and respect for tradition alongside modernity. Understanding these cultural distinctions and adapting your messaging accordingly is essential for resonating with diverse audiences and achieving global marketing success. Francie Starnes
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Dan’s Answer

It all depends where you work. If you work in a large corp you'll probably be focused on one part of marketing and do that. Meetings, collaborative work, phone calls, work you do on your own and of course some administrative stuff. If you work for a start-up you'll wear multiple hats. It also depends on what you market. A software company's marketing team looks and sounds a lot different than a terrestrial radio marketing team which looks much different than that of a retail store.
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