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Why is communcation a good idea to go into?

I have a lot of people close to me who are pursuing/have pursued a degree in communications, and I want to know if this is actually lucrative. Is it going to be taken over by AI communicators in the future who can do it more efficiently?

fall25 marketing communications artificial-intelligence
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Carolyn’s Answer

Hi there! That's a fantastic question, and it's great that you're thinking ahead about AI's role in communications. As someone working in this field, I use AI mainly for inspiration, not to take over my tasks. Studying Communications is less about what AI can do and more about building your own skills, like connecting with people, persuading others, and thinking critically. These skills are valuable in any job you choose.
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Jon'a’s Answer

Communication skills are very important and useful for any job or career. While AI will become more common in the workplace and change how we do our work, it won't take over the need for critical thinking, empathy, emotional intelligence, or the ability to influence and persuade others.
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