2 answers
stuart
Student
Ukiah, California
1
Question
Asked
1002 views
Other than guaranteed clients, what would convince you to get digital marketing services for your business?
As a marketing specialist, I'm curious to hear from small business owners about what gets you to consider digital marketing services?
Obviously, everybody wants to book more clients, get more projects, sell more items, etc. But is there anything in particular you need to see from a marketing professional or agency that would catch your attention and make you respond to an email or contact form submission?
2 answers
Nian Yee Chow
Online Business Manager
1
Answer
Kuala Lumpur, Malaysia
Updated
Nian Yee’s Answer
To attract small business owners, focus on showing how your services offer a great return on investment. Demonstrate that for every dollar spent, clients can expect a 5 to 10-fold return. Highlight this in your portfolio with data from past projects. Share these results in your emails, social media, or LinkedIn posts to grab attention.
Additionally, explore current trends like AI in digital marketing. Explain how AI can make marketing more cost-effective and efficient. Share your insights and engage with clients on this topic to offer something unique that competitors might not be using yet.
Additionally, explore current trends like AI in digital marketing. Explain how AI can make marketing more cost-effective and efficient. Share your insights and engage with clients on this topic to offer something unique that competitors might not be using yet.
Michelle M.
Actress
3284
Answers
Updated
Michelle’s Answer
Hello, Stuart !
I am not in the commercial business sector, rather in Acting/the Entertainment Industry, but your question deserves due feedback and food for thought.
I think the first consideration for business is budget. Does the business have the budget to hire someone outside to do their marketing ? Although your career would qualify you to work for a company and do its' marketing as in an ad agency, public relations firm, studios or media companies, to be a single company that strives to be hired may be a gamble, in my opinion. Many small businesses already know how to do their specific marketing and small business usually means small budget, too. That is just one consideration.
Many people are multi-tasking these days. What happened in the acting field was a huge change from doing everything in person at companies you pay, to doing everything online as far as promoting oneself as an actor. Promotional photos and resumes are easily done by the actor themself now with digital photography, online word processing and e-mail. No longer do we have to spend all that money paying a photographer and paying for mass lab production of our photos because it can all be done by the actor online. Voice Over actors also "market"/promote themselves independently with all of the capabilities of digital devices. So I am not sure a business is too eager to hire an outside marketing person when they can do it themselves or have an already in place staff do it. That's not to say you can't get work.
Actors are a bit like a small business. I would never consider hiring anyone to promote me commercially. It can be done, but there's really no need for it when it can be done independent by oneself. Naturally, an agent representing an actor takes 10 - 20% and that's like "hiring" a "marketing" specialist but in a different way. I would urge you to gather more opinions as well as consider working on staff for a company. Hiring an outside marketing person does not guarantee more clients, in my view.
With your skills, you can work in technology companies, startups, agencies, and large enterprises. You can use platforms such as WOW Remote Teams, Korn Ferry, and Digital Marketing Recruiters which focus on placing digital marketing professionals in full-time, freelance, or nearshore remote roles if you still want to do this freelance. I think you already know the purpose of your work, but explore where your work can be more beneficial to you.
I hope this is something to think about, coming from a non-commercial business person. I wish you all the best in making decisions about your work !
I am not in the commercial business sector, rather in Acting/the Entertainment Industry, but your question deserves due feedback and food for thought.
I think the first consideration for business is budget. Does the business have the budget to hire someone outside to do their marketing ? Although your career would qualify you to work for a company and do its' marketing as in an ad agency, public relations firm, studios or media companies, to be a single company that strives to be hired may be a gamble, in my opinion. Many small businesses already know how to do their specific marketing and small business usually means small budget, too. That is just one consideration.
Many people are multi-tasking these days. What happened in the acting field was a huge change from doing everything in person at companies you pay, to doing everything online as far as promoting oneself as an actor. Promotional photos and resumes are easily done by the actor themself now with digital photography, online word processing and e-mail. No longer do we have to spend all that money paying a photographer and paying for mass lab production of our photos because it can all be done by the actor online. Voice Over actors also "market"/promote themselves independently with all of the capabilities of digital devices. So I am not sure a business is too eager to hire an outside marketing person when they can do it themselves or have an already in place staff do it. That's not to say you can't get work.
Actors are a bit like a small business. I would never consider hiring anyone to promote me commercially. It can be done, but there's really no need for it when it can be done independent by oneself. Naturally, an agent representing an actor takes 10 - 20% and that's like "hiring" a "marketing" specialist but in a different way. I would urge you to gather more opinions as well as consider working on staff for a company. Hiring an outside marketing person does not guarantee more clients, in my view.
With your skills, you can work in technology companies, startups, agencies, and large enterprises. You can use platforms such as WOW Remote Teams, Korn Ferry, and Digital Marketing Recruiters which focus on placing digital marketing professionals in full-time, freelance, or nearshore remote roles if you still want to do this freelance. I think you already know the purpose of your work, but explore where your work can be more beneficial to you.
I hope this is something to think about, coming from a non-commercial business person. I wish you all the best in making decisions about your work !
Delete Comment
Flag Comment