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I am a marketing major interested in the tech industry what roles could there possibly be for me in that field?

I am looking for more creative work in group settings

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Subject: Career question for you

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Terri’s Answer

I work in the medical device field and we have a position called Product Manager in the Marketing Department. They work closely with the engineers to learn the ins and outs of the product and then take those details and create a marketing plan. So you don't have to be an engineer, but you will get involved with the tech. I've seen companies give this role different names (such as Business Analyst) but essentially this job is the bridge between engineering and marketing.
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Jennifer’s Answer

Hi Esther,
I work for a global tech company and we have lots of roles where a marketing major would be a great thing! Our marketing teams work together in groups but also with lots of different parts of the business. If you prefer working in a group then I would suggest finding out what the culture of the tech company is before you join and how many people would be in your team.

Depending on what you want to specialize in you could:
- Brand and create marketing materials for products or help to brand new parts of the business
- Create communications for employees or for information to be sent out to the public
- Design websites, posters, marketing material and even cupcakes!

If you prefer getting into the detail, you could also look at market research/analysis and help shape what branding and marketing a company does next.

The roles will probably have different names depending on the tech company but here are a few to get you started thinking about the role that would be best for you:
- Digital and Social Marketing
- Research
- Media Planning
- Product Marketing

I hope that's helpful!
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Alex’s Answer

Hello,

At Amazon, we have several opportunities for someone with a marketing background who is interested in technology. At the moment, we seem to have three primary tech-related marketing opportunities.

1) Product marketing in tech. Exactly as it sounds; this is a marketing role in support of driving audience awareness and adoption of tech products. This role is heavily focused on marketing and sales fundamentals with a strong understanding of tech products.

2) Marketing analytics. This role is technical in nature due to the emphasis on analytics. This is where business analyst or business intelligence engineer fundamentals are necessary for understanding the performance of marketing initiatives.

3) Brand marketing in tech. This role requires a deep understanding of the product's brand reputation and develops strategies to improve brand perception among customers.

Of course, there are other ways to get technical with marketing such as through marketing tools and marketing automation.

You're welcome to view our career site to see the myriad of marketing-related opportunities at Amazon (amazon.jobs).

Best of luck!

Alex recommends the following next steps:

View amazon.jobs
Consider what skills and competencies might be required for a given marketing path.
Determine how you might acquire technical-related skills (e.g., on the job, certifications, self-paced study).
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Leah’s Answer

I work in the marketing department of a software security company. So I'm working in the tech industry without actually doing the tech.

You could also get into website creation as a brand marketer - learn HTML or other code
Thank you comment icon Thank you, this is really helpful. Esther
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Meredith’s Answer

I work at Salesforce — one of the largest players in the tech industry — as a content marketing writer. I produce eBooks, whitepapers, reports, and other forms of content about our technology and products. It's a great mix of creativity and technology knowledge.
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Brian’s Answer

The great thing if you have an interest in tech is that it has essentially worked its way into every other industry. Everybody relies on technology whether it's for finance, education, operations, or something else. And all of those technologies rely, in one way or another, on marketing to spread the word about their worth.

I work at IBM, and even though it's a tech giant, they have a huge marketing organization. They are an important part of how we make our customers aware of our new products and capabilities. I would recommend choosing a type of technology you are interested in and learning enough about to be able to explain it to a friend. From there, you could probably make marketing material for it, and will be able to decide whether it really is something you're interested in. Keep in mind, as new technologies come along, marketing is an important factor in what companies succeed.
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Surash’s Answer

There are lots of roles in the tech industry from pure lead generation, product marketing, proposition marketing plus strategy marketing looking at a product value chain.

Surash recommends the following next steps:

Apply for internships at tech firms
Build your brand in LinkedIn with blogs or thought leadership
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Erin’s Answer

Every tech company has/needs marketing in order to get the target audience to understand what they are offering (products/services). This can be in the form of product marketing or brand marketing. If you were doing product marketing, you would focus on the competitive advantages the product has in the market and how it would bring value to a customer. You would need to work on a go-to-market strategy for when the product was ready to launch, the buzz around launch (press releases, magazine interviews, etc...). For brand marketing, the focus is on the overall success of the company brand (Nike is the brand, AirJordan would be the product).
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jay’s Answer

A lot of major companies like Adobe are looking for Marketing majors , have you considered looking at their job site for open positions. There are various marketing tools available out there, it will be good to get trained on a few and explore your options.
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Brashaket’s Answer

There are variety of roles in Tech Industry which hires marketing professional. Specially Marketing analytics professionals. There will be roles in Strategy and operations department, marketing operations, social media marketing as well.
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Michelle’s Answer

The great thing about wanting to work in tech is that there are so many industries within the tech industry! For example, you can look into finance (fintech), education (edtech), and healthcare (healthtech). Depending on what type of marketing you are interested in, you could look into more quantitative-focused roles like a Marketing Analyst or more qualitative-focused roles like Product Marketer or Brand Marketer.
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Daniela’s Answer

Tech companies have positions in Product Marketing Management and Product Management. The first role is related to the go to marketing strategy after the definition of the product and it is ready to be launched: Price, Placement and Promotion. The second role (the one that I can speak about as I'm currently in Product) is more related to Product phases: discovery, concept, build, and testing. For all those stages, you need marketing and business knowledge to understand the problem and find creative solutions to it.
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Jess’s Answer

Hi Esther! I have been working in Marketing at global tech companies for the last 10 years. Some of the Marketing specialities that I find the most interesting and are sometimes the least discussed in school are:

1. Employer Branding / Talent Branding / Recruitment Marketing (This is my current field and I absolutely love it!)
2. Field Marketing / Event Marketing
3. Developer Advocacy
4. Product Marketing
5. Content Marketing
6. Digital Marketing / Online Marketing / SEO
7. Social Media Marketing
8. Marketing Operations
9. Influencer Marketing
10. Email Marketing
11. Brand Marketing

...and so much more!
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Rebecca’s Answer

Thank you for your question. I am glad to hear that you are interested in tech industry.
I believe there is marketing department in many tech companies. Also, marketing using different electronic platform, eg social media, etc is also crucial in many corporates.
To prepare yourself working in these roles, you can consider to take technology as your minor in the college. Also, you can consider to take more subjects relevant to digital market,
You can also explore any intern opportunities working in the marketing department of tech companies or digital media.
Hope this helps! Good Luck!
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Anh’s Answer

The great thing about marketing is that you can find a marketing role in any company across all industries! I work for a tech company and the marketing organization is separated in 5 different sub-organizations:
1. Field & Partner Marketing - work closely with sales
2. Corporate Affairs - social media, PR, Internal Communication, Messaging, etc
3. Marketing Strategy & Operations - Digital Marketing/content/strategy
4. Brand, Consumer, Small Businesses - Brand creative & events, branding, events
5. Product Marketing - Product Portfolio, infrastructure, etc
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Alexander’s Answer

A role that I haven't seen mentioned is project management. While not specific to marketing, there's a high need for project managers that can work with different teams and can stay organized to move projects forward. It's also a role with skills that can be transferrable across different industries if you were to ever want to move outside of marketing.
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Callie’s Answer

Hi there! To make this simple here are some job titles you can search for on job sites:

Media Planner, Digital Marketing Specialist, Paid Media Specialist, Product Designer, Brand Strategist, Social Media Strategist.

I'm always seeing tech companies with marketing roles that are creative - mostly with social, paid media, web design, and product design. They will ask for experience in things like Google Ads or Adobe Suite.

Good luck with your job search!
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Brendon’s Answer

Digital Marketer is what comes to mind for me. Done it myself for a bit.
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Natalia’s Answer

Hello definitely will be marketing or product manager, but also you can find operations manager, I`m one of them actually and learn about digital marketing help me a lot to understand the market and the new customer service, so is something that you can learn and match with engineering field
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Daren’s Answer

It depends on where your interest lies.

There are different types of marketing

-Digital/Paid
- Communications
- Brand
- Growth/ Field
- Organic / SEO

There's lots of opportunities. It really depends on where your interest lies.

All the best to you!
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Abhishek’s Answer

Marketing has evolved so much over the years. Within marketing you can do a wide range of positions. Some lean toward the technical aspects of supporting marketing initiatives and others lean towards the creative side of marketing. I suggest you start with an entry position leaning towards the technical aspects. These jobs are generally a coordinator or specialist with a focus on updating the website, analyzing marketing data, setting up campaigns in marketing automation and provisioning other marketing technology. I hope this helps.
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brittany’s Answer

Hi Esther,

There are a variety of tech related jobs that you could be great at. Personally I went down the program management route because I love tech but I am not the most technically advanced person. I would recommend looking into project / program management career certificates. I received my Google Careers certificate in Project management but there are more (PMP Certification, Google Careers, Cornell) etc. Personally I think that really sent me apart from other candidates. Also Scrum masters is a great career path. These roles you will find in tech companies but are not super technical.
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Megan’s Answer

Hi Esther,

I was a marketing major and did three marketing internships before graduating college. One focused on sponsorship, one on product marketing and the last in integrated marketing. Marketing is a large umbrella term and there are many responsibilities that role up underneath it. When I was looking to graduate college, I too knew I wanted to join a technology company, but I did not know what I wanted to focus on in marketing. That is why I chose to start looking for rotation program opportunities within tech. I joined a two-year rotation program, and it was a great opportunity to get experience to the different teams within marketing. I have now been at Dell for four years and sat on the Social Media Team, Go-to-Market Messaging/Communications and Analyst Relations team. All three roles have had similarities, but also great differences. I have been able to gain vase experience in different areas that have helped me grow my career both professionally and personally. Do I think I will continue to wear different hats and sit on different teams in marketing as my career progresses? Absolutely! It's all about learning what you like doing, and where you want to grow and finding the right opportunity. I hope that helps!
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Sydney’s Answer

Hi Esther,

My name is Sydney and I'm a product marketing intern at Cisco/Duo Security. As a marketing major, there are so many options for you in the tech world. For example, you could go into brand marketing, field marketing, partner marketing, product marketing (what I do :D), and much more. For a long time, I didn't think that there was a way for me to break into tech because I have no technical skills; however, this is not the case at all! I think key traits that a lot of hiring managers are the ability to communicate (whether that's to the people you're working with or information about a product), willing to learn and improve, and the ability to adapt quickly. You also mentioned that you're interested in creative work but I think you should pinpoint what you consider "creative". I used the think that I wasn't creative because I'm not visually gifted, but I'm a great writer. I've discovered that writing can definitely be a form of creativity and that's definitely helped me in my product marketing role. If you're into more visual kinds of creativity, I would highly recommend digital marketing. There are so many different kinds of marketing out there so I'd encourage you to go and try different marketing positions. It's hard to figure out what you like if you don't try!
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