I work for a global tech company and we have lots of roles where a marketing major would be a great thing! Our marketing teams work together in groups but also with lots of different parts of the business. If you prefer working in a group then I would suggest finding out what the culture of the tech company is before you join and how many people would be in your team.
Depending on what you want to specialize in you could:
- Brand and create marketing materials for products or help to brand new parts of the business
- Create communications for employees or for information to be sent out to the public
- Design websites, posters, marketing material and even cupcakes!
If you prefer getting into the detail, you could also look at market research/analysis and help shape what branding and marketing a company does next.
The roles will probably have different names depending on the tech company but here are a few to get you started thinking about the role that would be best for you:
- Digital and Social Marketing
- Media Planning
- Product Marketing
I hope that's helpful!
At Amazon, we have several opportunities for someone with a marketing background who is interested in technology. At the moment, we seem to have three primary tech-related marketing opportunities.
1) Product marketing in tech. Exactly as it sounds; this is a marketing role in support of driving audience awareness and adoption of tech products. This role is heavily focused on marketing and sales fundamentals with a strong understanding of tech products.
2) Marketing analytics. This role is technical in nature due to the emphasis on analytics. This is where business analyst or business intelligence engineer fundamentals are necessary for understanding the performance of marketing initiatives.
3) Brand marketing in tech. This role requires a deep understanding of the product's brand reputation and develops strategies to improve brand perception among customers.
Of course, there are other ways to get technical with marketing such as through marketing tools and marketing automation.
You're welcome to view our career site to see the myriad of marketing-related opportunities at Amazon (amazon.jobs).
Best of luck!
Alex recommends the following next steps:
I work at IBM, and even though it's a tech giant, they have a huge marketing organization. They are an important part of how we make our customers aware of our new products and capabilities. I would recommend choosing a type of technology you are interested in and learning enough about to be able to explain it to a friend. From there, you could probably make marketing material for it, and will be able to decide whether it really is something you're interested in. Keep in mind, as new technologies come along, marketing is an important factor in what companies succeed.
Surash recommends the following next steps:
1. Employer Branding / Talent Branding / Recruitment Marketing (This is my current field and I absolutely love it!)
2. Field Marketing / Event Marketing
3. Developer Advocacy
4. Product Marketing
5. Content Marketing
6. Digital Marketing / Online Marketing / SEO
7. Social Media Marketing
8. Marketing Operations
9. Influencer Marketing
10. Email Marketing
11. Brand Marketing
...and so much more!
I believe there is marketing department in many tech companies. Also, marketing using different electronic platform, eg social media, etc is also crucial in many corporates.
To prepare yourself working in these roles, you can consider to take technology as your minor in the college. Also, you can consider to take more subjects relevant to digital market,
You can also explore any intern opportunities working in the marketing department of tech companies or digital media.
Hope this helps! Good Luck!
1. Field & Partner Marketing - work closely with sales
2. Corporate Affairs - social media, PR, Internal Communication, Messaging, etc
3. Marketing Strategy & Operations - Digital Marketing/content/strategy
4. Brand, Consumer, Small Businesses - Brand creative & events, branding, events
5. Product Marketing - Product Portfolio, infrastructure, etc
Media Planner, Digital Marketing Specialist, Paid Media Specialist, Product Designer, Brand Strategist, Social Media Strategist.
I'm always seeing tech companies with marketing roles that are creative - mostly with social, paid media, web design, and product design. They will ask for experience in things like Google Ads or Adobe Suite.
Good luck with your job search!
There are a variety of tech related jobs that you could be great at. Personally I went down the program management route because I love tech but I am not the most technically advanced person. I would recommend looking into project / program management career certificates. I received my Google Careers certificate in Project management but there are more (PMP Certification, Google Careers, Cornell) etc. Personally I think that really sent me apart from other candidates. Also Scrum masters is a great career path. These roles you will find in tech companies but are not super technical.
I was a marketing major and did three marketing internships before graduating college. One focused on sponsorship, one on product marketing and the last in integrated marketing. Marketing is a large umbrella term and there are many responsibilities that role up underneath it. When I was looking to graduate college, I too knew I wanted to join a technology company, but I did not know what I wanted to focus on in marketing. That is why I chose to start looking for rotation program opportunities within tech. I joined a two-year rotation program, and it was a great opportunity to get experience to the different teams within marketing. I have now been at Dell for four years and sat on the Social Media Team, Go-to-Market Messaging/Communications and Analyst Relations team. All three roles have had similarities, but also great differences. I have been able to gain vase experience in different areas that have helped me grow my career both professionally and personally. Do I think I will continue to wear different hats and sit on different teams in marketing as my career progresses? Absolutely! It's all about learning what you like doing, and where you want to grow and finding the right opportunity. I hope that helps!
My name is Sydney and I'm a product marketing intern at Cisco/Duo Security. As a marketing major, there are so many options for you in the tech world. For example, you could go into brand marketing, field marketing, partner marketing, product marketing (what I do :D), and much more. For a long time, I didn't think that there was a way for me to break into tech because I have no technical skills; however, this is not the case at all! I think key traits that a lot of hiring managers are the ability to communicate (whether that's to the people you're working with or information about a product), willing to learn and improve, and the ability to adapt quickly. You also mentioned that you're interested in creative work but I think you should pinpoint what you consider "creative". I used the think that I wasn't creative because I'm not visually gifted, but I'm a great writer. I've discovered that writing can definitely be a form of creativity and that's definitely helped me in my product marketing role. If you're into more visual kinds of creativity, I would highly recommend digital marketing. There are so many different kinds of marketing out there so I'd encourage you to go and try different marketing positions. It's hard to figure out what you like if you don't try!