Excellent question for today's market. Technology and Marketing work synonymously today. Companies today are using tools like: Salesforce.com, Marketo, Google Analytics & Tableau to look at the impact their marketing campaign are having on the sales cycle. Companies, will look at where a lead is at in the sales cycle, how it was generated, is it at the top of the funnel or bottom on the sales funnel, looking at the full life cycle of a sales lead ( #growthmarketing or # performancemarketing).
Companies will market today using their Webpages, Email campaigns, Banner ads, Mobile, Social Media and much more. In addition, we see them doing things called "AB testing" to test the content and strength of their message.
Today, I believe technology is having a major impact on marketing more than ever. As a Recruiter, I strive to market opportunities for employment much like marketing a product to a customer. I would encourage you to look at various tools companies use today to reach customers. You can learn more about various technologies by reaching out to experts in their field using website like www.linkedin.com. LinkedIn is an example of a platform where people network, market and interact professionally, exchanging ideas.