I received my bachelors degree in order to work for ESPN. Most companies require you to have a BS or BA. In addition to gaining educational knowledge, going to college teaches you time management skills as you need to manage your classes, homework, and extracurricular activities. While at college, I'd suggest interning at as many places as you can. This will give you experience and networking opportunities and it's a great way to learn what you're interested in pursuing for a career.
Education is one of the most important aspects of sports. In order to play sports in middle/high school you need to get good grades to be able to play in games/practices. To be able to play sports in college you have to have good grades to get into that particular school.