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What is the best University for Business & Marketing?

I live here in Redwood City #business

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Subject: Career question for you

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Gabrielle (Gabby)’s Answer

Hi there! Instead of broadly looking at the "best university," I encourage you to take a look at the specific programs, and if they align to your interests and career goals. For example - the University of Florida has an comprehensive business degree that gives you a foundation in accounting, finance, marketing, and management. This would be great for someone looking for a more general business degree to go into management, consulting, etc. In contrast, the University of North Carolina Chapel Hill has a specific multimedia marketing program, geared towards those interested in a career like UX. There is no real "best program," but rather, a best program for you and your goals.

Gabrielle (Gabby) recommends the following next steps:

Research university's degrees and curriculums
Research where various universities generally place students upon graduation (which companies recruit from the university?)
Determine where there's a best fit for you and your goals!
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Keith’s Answer

Hi Alex - This is a great question, as there are a lot of components to what makes for a high quality university for business and marketing. Of course there are plenty of rankings out there that aim to list them out with all different criteria which I think is a good starting place, but from there it's helpful to think about which one is the best fit for you. Here are my thoughts about what makes for the "best" business and marketing university:

  • Finding the right rankings - for starters, make sure the criteria used to create the rankings is what you're looking for. If you're interested specifically in marketing, a list of best business schools won't be as helpful.
  • The courses/programs offered - they differ at each university, so finding the one that has the program you're most interested in is important.
  • The grades you earn at the university - excelling at a "lower ranking" school could be considered better than earning lower marks at a "higher ranking" university. If you post top-notch scores at a less-than top tier university, they won't be overlooked. It will also mean that you learned the material you were taught, a trait that is applicable to any job.
  • Job/internship opportunities - a lot of business school/program rankings take this into account and it shouldn't be overlooked. A university's alumni system and its access to the companies and jobs you're interested in will make it easier to land the job you want upon graduation.
  • Extracurriculars - while this is a common topic when discussing the college admissions process, it's also important when applying to jobs out of college. Employers will look at other areas beyond your university and GPA when assessing you as an applicant, and they're interested what else you do on campus and what differentiates you from the other applicants to the job.

That all said, finding the school that is both strong in the area in which you wish to study as well as one that fits the criteria you define as that which will help you both succeed and enjoy your time learning and experiencing all the university has to offer is what I recommend to all college applicants. The best way to set yourself up to excel in that area is to go to a school you would enjoy both inside and outside the classroom at a competitive university. And the good news is that, even if you go through the process and pick a school you end up unhappy with, you can always transfer to a different university - it's not just a one shot situation. Hope this helps and best of luck!

Keith recommends the following next steps:

Research different specific majors and programs to think of a few you might be interested
Think about what else you would like to take part in and experience in college, where geographically you'd like to go, what size school you're most interested in, etc.
Search for rankings of universities from credible sources by the majors/programs in which you are interested
Based on the rankings you find and your criteria from steps 1 and 2, make a list of schools you would be interested in learning more about and potentially applying to. Research these schools to learn more about what they have to offer.
If through this process you refine your interests or think certain universities are/aren't what you're looking for, update your lists as you go along!
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Pranav’s Answer

There are many factors that makes a best business program. It is partially up to you as to what you would like to do and what are your interests. You can search this link https://www.niche.com/colleges/search/best-colleges-for-business/ for additional information. There are other sources available online. Please do not focus just on best program based on other's research but do your own research and talk to people, visit the colleges you may be interested in, ask your counselors.

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Bret’s Answer

Hi. There are a lot of rankings online that try to answer this question, but the real question is what is the right school for you. There are a lot of factors that will help you answer this question. My son and daugther used resources like the one below to help narrow down and make the decision.

https://www.collegechoice.net/rankings/top-undergraduate-business-schools/


Thank you comment icon Check out the ranking for business school or school of commerce. I would check out University of Austin, Indiana University, Ohio State University, University Of Illinois -Urbana-Champaign, University of Minnesota, University of Michigan, University of Wisconsin-Madison. Cindy Lu
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Kayla’s Answer

Northeastern University has a great business school if you would like to take a trip to the east coast!

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