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What ideas do you have to improve the business?

For a massage therapist. #massage-therapist

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Jason’s Answer

Marketing, marketing, marketing. That's the biggest part of any business: being able to grow your customer base and retain customer loyalty. You'll want to be able to put your business out there and make people realize how great you are. Offer loyalty rewards and referral programs. Figure out what works financially for you, would a discounted first visit be feasible? If so, that's a great way to get customers in the door. Refer a friend and your next visit will be half off? Maybe group discounts? Again, figure out the numbers first to see if it's feasible, and then offer programs that incentivize people to come in, and stay.

In this day and age it's also extremely important to maintain a social media presence. A Facebook account being well managed goes a long way to building a loyal customer base. A good yelp page with 4-5 star reviews is a lot better than having a bunch of 1 star reviews. Think from the perspective of the customer. Would I go to a place with no online presence, and no legitimate way to tell how good it is? Of course not. I would choose to go to the place with good reviews and a solid presence. For example, if I can't google you, then unless you have an amazing discount for the first visit I'll probably go with what I can find on google.
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Christine’s Answer

Hi Jessica!

That's a great question!

First, your motivation and enthusiasm to improve your business is a great place to start. A smile and positive attitude will always get your farther in life!

Second, you will need to consider three things:

1) Marketing - How do customers know your services exist? Do you have proper signage? How have you built your core clientele?...perhaps continue in that direction.
2) Location - You may want to consider working in a spa or salon (or aligning with a gym) that can help promote your services. This works extremely well at hair salons and nail salons as you typically hear about the other great services that the salon offers while you are getting your treatment. You may even want to offer a complimentary 5 minute sample of your services to the guests. This method got me hooked on the facials provided at my salon which I otherwise would not have considered. Keep in mind, sometimes you have to give a little to get a little.
3) Word of Mouth - Ask your family and friends to help promote your services on social media. Can your existing customers help distribute your business card (or pamphlet of services) to their friends and family?

Please reach out if you have additional questions!

Best of Luck to you!
Christine
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