An interesting article I found on this topic was the following. Maybe it helps you as well.
Keep in mind Personal Branding is hot topic those days. It all comes down to knowing yourself, knowing how you want the community to see you (both personal as well as professional) and to introduce this branding to the world. Social media is the best tool to use. But not the only one existing.
Good luck in your career!
Social Networking is definitely important, and as Evi had mentioned it helps a lot with Personal Branding. A result that will come from personal branding is building up a network of connections with like-minded people - those who have similar career goals and passions as you do. This can help accelerate your career growth, as you will be able to connect with experts in the field as well!
In my experience, there are cases where professionals or Recruitment teams will go through LinkedIn to look for possible candidates. They look through their job profiles, work experience, and skill sets. They also check out your other social media to get a sense of what your personal brand is.
Maintaining this personal brand is very important and will help you to get to the places you want to go.
When building your brand on LinkedIn don't connect with everyone but only those that you have something in common with or that you can add value as a member of their network.