Marketing has SO many varied and interesting career paths. It is also broad-based so you will have many opportunities for a career path and you may start out in one area and then move to a related one like I did. I went from working at an ad agency directly out of college, to a trade show manager for a shoe company and then to sales promotion for a large consumer goods company where I stayed for over 10 years!
If you are a creative soul, marketing is for you! Your day-to-day responsibilities are never the same so it keeps the job fresh and interesting. In fact, part of two of my positions included photo shoots where I styled the product and worked with photographers to create images for print ads and sales materials. Hence, I'm not a freelance photo stylist! A big piece of marketing in today's world is E-commerce which most young people are very familiar with and this can be an enormous benefit to an employer.
I agree with Sandra. I will also add that my favorite thing about marketing was being on the leading edge of understanding the customers experience and creating an innovative solution to improve or enhance that experience. It is incredibly gratifying knowing you made a difference in people's lives. Best wishes to you on your journey.